Mcdonald Swot Analysis

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

Coles has experienced an average return for the industry and has continually performed well, however it has seen a slowing of growth as it compares to Woolworths which is stronger and a more aggressive major competitor. A UBS report, their view with Australian Supermarket Competitors in the year 2017-2018 sees an increase risk of a ‘Capex war’ and not in a price war, Coles will need to increase store refurbishment to compete in the market.

Secondary research shows that McDonald’s has made past attempts to reinvent a healthy menu option in the United Kingdom. The research shows that McDonald’s as hired a third-party advertising agency, TBWA/London to handle the initiative to promote a healthier menu and options at the restaurant (“TBWA\London wins McDonald's health brief,”2006). Research also shows that the company made a change to their famous French Fry in the year 2002. When they took this action it had mixed reviews. Although an increase to the health factor for those dining at the establishment, there were also numerous complaints at the downslide in taste (Arthur Page Society, 2008). The secondary research shows that the hypothesis of McDonald’s needing to move toward a healthier menu in the Europe is, in fact, true. The secondary research can be used to help validate primary research conducted.

The green issue has became a global issue since year 1990s, peak in year 2000s. In business, it can drive people perspective to choose which brand was good or bad. McDonald’s probably is one of the company that realize this issue is very important for their business in this century. McDonald’s is the biggest fast food chain in the world with more than 32,000 outlets in 117 countries. The company has employed more than 1.7 million people. Last year, they’ve made 1.2 bn out from 6.1 bn. For years, many critics came up against McDonald’s about how bad they treat world environment and questioning how far they care about people healths, especially

The Health and Safety at Work Act 1974 (HASAWA) set a wide standard of duties on all employers. Employers have the responsibility to protect the health, safety and welfare of all their employees at work and other members of staff including temporary, casual workers, the self-employed, visitors and the general public. It also involves taking steps to control slip and trip risks. Employees have a duty not to put themselves or others in danger, and must use any safety equipment provided.

OWM of James Byrne’s, took control over Steel, aluminum, and cooper, which was greatly needed of War materials. On other side Auto mobile industries such as Ford, GM, and Chrysler generated tanks and planes for War. This also helped provide jobs for folks in America as millions of people was hired to work on War materials and goods. Over 2.1 million worked for automobile companies in West to produce planes and tanks, this automobile companies were also greatly benefited as government relied on them and were paid big money to generate tanks and planes. As ration system was been placed back at home, “Victory gardens” were been harvested which produced over 8 million tons of food. Science made great development developing variety of gadgets.

McDonald’s has been one of the main targets of the authorities in the issue of child obesity. Because of their children-focused advertisements and less healthy food products, they have been on the “hot seat” for several years. One of the biggest attacks they have received was from the documentary “Supersize Me”. To counter the bad publicity, McDonald’s used this opportunity to their advantage by launching a new campaign called “Changes” which featured healthier food choices from their menu including salads, free-range eggshells, fruits, and all-white-meat Chicken Selects. Unfortunately, this opportunity to showcase their ability to serve healthier menu choice wasn’t received very well. And to make matters worse, the fast-food chain continued to be on the defensive side but it did not bring them too much good. Their defensive article towards the documentary has retaliated when the film distributor issued and used the identical-looking ads in newspapers to promote the film instead.

The golden arches of McDonalds... Fast foods...Junk foods...Processed foods.... They all have taken permanent residence in our lives. They're tasty and some of the best 'anytime' snacks that always have at least a couple of takers. No wonder they are so popular. In this essay I will be discussing the pros and cons of fast foods in general and McDonalds particulalrly (as it’s the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries).

McDonald’s Corporation is a multinational fast-food chain, established on 15 May, 1940 in San Bernardino, California, U.S.A. McDonald’s is well-known for their production of burgers in the fast food industry and are substantial players of delivering quick, reliable and convenient service to consumers. Since then, McDonald’s has been very successful in expanding its “Golden Arch” logo and methodology worldwide. Furthermore, McDonald’s is a dominant figure in the development of globalisation and has made an impact on food culture globally. McDonald’s menu expanded from cheeseburgers, French fries to include coffee, fruits, salads and wraps in response to target other consumers other than children and teenagers. They have been hugely successful for their spread of franchisees across the world. In addition, McDonald’s also aims to be sustainable economically, environmentally and socially across the world. It intends to achieve these three aims by implementing changes to its work ethics, suppliers and shareholders. However, in every success there are always criticisms. McDonald’s is often criticised for the food and its business practices, all of these factored into the health and wellbeing of every customer domestically and internationally.

It opened its first outlet in 1990 in Shenzhen, and other major cities elsewhere in the country. Moreover, McDonald’d choose the family with children as their target customers at first, and later it aimed on youths from 4 to 30 years old. With its key word “young, fashionable and lively”, it hopes to provide light and happy dining experience for young people. While as for the foods, McDonald’s claimed that they would not change the menu in China at the very beginning of entry, and always stick to their American style. However, facing the challenge from KFC, it’s no longer easy for McDonald’s to stay “outside”. Fried egg, a new hot drink with honey and ginger which it’s widely believed in China that ginger decoction can help keep coldness away and Chinese pancake appeared on the breakfast menu. The strong market segmentation make KFC super-boom in China, whereas McDonald’s caught up from behind after it changed their strategy instantly. However, both of them successfully survive in Chinese market although they applied different

McDonald’s is always keeping up with food trends and is continually tuned in to their customer’s needs and wants. Because of this, McDonald’s has successfully shifted into a more “healthy” approach to their menu. Within the last few years, many people have begun to switch to a more healthy diet. According to the Huffington Post, in 2014 more men, women and children alike have started paying more attention to what they are consuming. They have focused on “super” foods and have gone on fitness crazes. “An overarching trend that will continue into 2014 is the desire to eat locally sourced food.

The SWOT analysis is a key factor in success of the strategic plan of the organization. In our case it’s a Vietnamese Restaurant. The following SWOT analysis captures the key strength and weaknesses within the organization, and describes the

This report is about the different techniques that are used by a particular business in my case McDonald’s. These techniques consist of internal techniques like swot, external techniques like pestle and finally environmental which is the technique of porters 5 forces.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

McDonald’s is another company whose marketing success has made it the world’s largest food service retailer. It serves millions of customers around the world and has franchises in more than 100 countries. McDonald’s reaction to consumer trends and expectations is what has risen this empire to the top. The consistency of the restaurant’s product maintains its customer base and meeting social consumer needs by sharing nutritional information and providing healthy menu options continues to grow its customer base as well.