Mcdonald-a Sustainable Organization?

The purpose of the communication was to inform its global markets of the upcoming changes that are about to be rolled out and the major goal they have accomplished with their children’s well being and nutritional information change plan. McDonald’s wants to let the public know that they are a trusted brand that has made huge steps to meet its environmental and social responsibilities for the health and well being of its customers. In addition to the customers base, McDonalds message was being delivered to it’s investors, the public, stockholders, organizational partners, Food and Health Association, & and government agencies that represent health and children's advocacy groups. This communication will briefly explain some of those plans.

Typically everyone will enjoy McDonald’s every once in a while, even if you are not a fan of fast food restaurants. Even though the food is inexpensive, it comes at more of a cost to the environment and the global economy than we may know. McDonald’s has a harmful impact on the environment in many ways. Besides the pollution from the factories where their food is created, the impracticable squander from nearly all the food they sell, and the large

The author is set out to target companies such as the fast food industry and its affiliation with child targeted advertisement. The article begins by

Additionally, most of these foods like chicken, burgers and other commercial foods are sold by companies like Tyson, McDonalds, burger king and other big food companies. In Jane E. Brody’s article, she says that “marketing of food and beverages is associated with increasing obesity rates and is especially effective among children.” As said in the quote, the marketing unhealthy foods are increasing the obesity rate and effect children

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

The intense advertising and responsibilities is not the only thing we saw in Fast Food Nation that effected children. The quality of the meat that is fed to children in school and at the fast food restaurants is in some cases horrendous. Children are not the only age group that eats this tainted food, but they are more greatly

This article incorporates essential realities about the fast food industry. Likewise, has late news and moves made by well known fast food organizations. The site likewise has tabs that clarify the wagers and most noticeably worst kid’s meals and after that another tab that includes the calories in kid’s meals. The site additionally discusses the different advertising to children and adolescents that the fast food industry does. Most of the data

• Choosing the socio-cultural and global segments of the general environment and explaining which segment would rank highest in the influence on McDonald’s Corporation and also assessing how those segments affect McDonald’s Corporation.

Nations are judged and measured by their production and selling of goods and services. Not only has increased consumerism resulted in ecological imbalance, it is also depleting earth’s natural resources, which in turn is creating an environmental crisis. One of the biggest products being consumed is food. Rapidly growing world’s population requires increased food production. Author Anna Lappe does an excellent job expounding on the impact that food production and distribution has on the environment. Lappe (2015) argues that modern practices of food production directly contribute to air pollution and increases carbon dioxide emissions (par. 11). Crop production uses an absurd amount of land, artificial fertilizer, and harmful pesticides that seriously pollutes the environment and threatens young children and wildlife species. Author Sandra Steingraber (2015) also argues that increased consumerism has led to a high usage of harmful chemicals to produce products for consumers (par.

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

McDonald’s PLC, is one of the largest fast food chains in the world, with 32,000 outlets in 117 countries. In the UK the first restaurant opened in 1974 and now in the UK stores alone, the chain serves 2.5 million customers daily. In the early 2000’s McDonalds saw for the first time some of its outlets closing, and drastically had to rethink the way that it operated. It was struck with a damaging title of the firm that didn’t care with non-eco-friendly practises, (the ecologist: 2011) and with the negative publicity

Fast food is responsible for the increase of obesity rates in Western nations. In order to curb obesity rates, government regulation from the local level is necessary. The fast food corporations are responsible for the obesity epidemic because they make false health claims about their food and market heavily to children. But critics of regulation state that individuals, along with their food choices are responsible for the obesity epidemic. But regulation proponents believe that fast food needs regulation because of high obesity rates in poor inner city neighborhoods. In order to curb current obesity rates, local governments must intervene by implementing fast food regulations.

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

McDonald’s is one of the biggest companies in the world with restaurants in 119 countries and it has accomplished this extraordinary global presence through its effective management practices. McDonald’s uses a combination of Fredrik Taylor’s scientific management, Max Weber’s hierarchical structure, and Henri Fayol’s administrative principles to run its restaurants. McDonald’s has become a mechanistic organization by making its restaurant environment predictable. McDonald’s has developed set management structure and a predetermined set of procedures for running its restaurants. As a result, McDonald’s has come to resemble a machine where employees are like components of the big McDonald’s machine.

as well as sponsoring environmental protection events. All these efforts not only can enhance McDonald's