Mcdonald 's : A Successful Organization

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

In the article “The Franchisees Are Not Lovin’ It,” the authors, Gruley and Patton, discuss the difficulties of the McDonalds franchise, the struggles of the franchisees, and the inability to solve these problems. The article goes on to talk about how McDonalds needs to get back to basics, just as they say themselves. Yet, they continue to make the menu more complex by the constant introduction of new foods. They are getting away from their identity as a burger joint. As a result they are closing restaurants and are continuing to experience declining revenue. McDonalds isn’t what they used to be and something needs to be done to improve the well-being of the company, the franchisees, the employees, and most importantly the customers.

During the start of the McDonald’s company, the McDonald’s Brothers had revolutionized the restaurant business through the idea of self-service. “Imagine — No Carhops — No Waitresses — No Dishwashers — No Bus Boys…,” they’d say (Schlosser 20). As a result of the new Speedee Service System, McDonald’s had never been in better shape. Ray Kroc, amazed by this, expanded the model all across the United States, increasing McDonald’s popularity. Apart from that, the creation of institutions like Hamburger University also solidify the service standards each restaurant should maintain. Hamburger University trained thousands of workers yearly, passing along “a common McDonald’s language” and “a common McDonald’s culture (Schlosser 31).” Through this, Ray Kroc created a single standard in which their service should be executed. This could make up for the lack of employee involvement in the new self-service model. McDonald’s was slowly becoming a beloved family name. The service prompted many families to stop by frequently, which boosted the idea of selling the brand to kids, perfecting McDonald’s marketing tool, and raising overall sales. Ray Kroc was closer to achieving his perfect business

McDonaldization as a management logic has spread further than the fast food industry from which it originated. Choose a case study and discuss.

Around 95 percent of American households have a television, and with that 95 percent the average american home will have at least one television turned on for around 7 hours according to the group TV-Free America. They also state that a child will watch around 20,000 commercials a year. But that is just commercials there are also posters and ads on the radio as well, meaning that you cannot escape the overwhelming amount of advertisements out there. Not only are there thousands of commercials being seen each year, but also there are certain ways as to how these commercials are designed and delivered. We give these very little thought but the companies slogans seem to stick to us like glue.

McDonald’s is the quintessential fast-food chain that has dominated the globe and minds of many consumers. The strategy McDonald’s has taken that has led to its domination began when Ray Kroc bought the McDonald’s name from the two brothers and franchised the company worldwide as fast as possible. One way to accommodate for this fast growth was to establish a training center, Hamburger University, that would train store managers. As a result of Hamburger University (the first of its kind), McDonald’s created a competitive advantage over other firms because it was equipped for its tremendous growth due to its well trained employees.

Historically, McDonalds focused on intensely expanding to emerging markets. The success of this was centered around the company’s business model, being franchising. Today McDonald's serves more than 69 million clients worldwide regularly and is present in 118 countries. Through this international presence in both developed and developing countries, the company aims to relieve some of the competitive pressures faced in the aggressive United States market. However, this diversification in no means shows a fundamental shift of its intention to be a pioneer in the developed countries it is present in. The company is also trying to cement its position as a market leader through aggressive advertisements, restructuring the ambience of their stores,

Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand

McDonald’s was founded in 1948 after Dick and Mac McDonald shut down the Bar-B-Que restaurant. Three months after shutting it down in December it reopens as a self-service drive in restaurant known as McDonald’s. In 1961 Ray Kroc purchases the interests of the McDonald brothers along with the rights to the McDonald’s name for $2.7 million. McDonald’s had continued to grow from a small restaurant in California into the world’s most recognized fast food chain. McDonald’s operates in over 119 countries with more than 30,000 restaurants. For right around 60 years, McDonald’s has defined the fast food industry while etching its golden arch logos, Ronald McDonalds, and the big mac sandwich. Millions of people have worked at McDonald’s as their very first job. McDonald’s introduced us to concepts like drive-thru window and the Happy Meal for kids allowing them to provide fast, affordable, dining while on the go.

As one of the world’s most famous fast food chains, McDonalds was founded in1937, the McDonalds brother Richard and Maurice opened the first McDonalds restaurants in America. McDonalds today has over 30,000 restaurants in over 100 countries in the world. McDonald’s fight’s to protect is reputation and trade mark. Although good corporate-level strategy is important it is not the most critical for day-to-day human resource activity. The most important strategy for human resource is business-level strategy and related corporate diversification strategy. Its concerns how the organization will compete with the other companies that

Introduction about Macdonald’s: McDonald is a standout amongst the most famous fast food eateries everywhere throughout the world with right around 46 million clients in distinctive nations. Before, McDonald 's was a standout amongst the most developing fast food chains. Presently, the fast food business sector has come to its development and in this manner it is exceptionally troublesome for a tie like McDonald s to get by in this aggressive environment. So as to survive, each association needs to

In this assignment I would like to discuss about McDonald. The McDonalds Company is one of the most effective and successful global restaurant chains around the world. They have used very effective management and worldwide growth strategies to enter new markets and gain a share of the foreign fast food market. This paper presents how McDonalds has attained this massive success, its best practices in the

McDonald’s is a very well-known fast food franchising company and corporation. The company was first established in 1940 by brothers Richard and Maurice McDonald. Surprisingly the restaurant was not named “McDonalds” from the beginning, it was actually named “McDonald’s Bar-B-Q” and it held many menu items, but mostly barbecue. After eight years of selling their menu, the brothers noticed hamburgers were their bestselling item. It was at that time, in 1948, that the McDonald brothers closed down their small car hop to open a burger stand with a streamlined system. They renamed their burger stand “McDonalds” and that became the start of its journey to become the biggest global fast food chain. In 1955, a man by the name of Ray Kroc

Organizations all around the world select different types of organizational structures that fit their companies needs to help them attain their goals. These structures are significant for a company because they determine how the roles, task allocations, power, and responsibilities are designated, managed and coordinated. McDonald’s is a global corporation that operates under the mechanistic structure. A mechanistic structure is “characterized by its highly centralized authority, formalized procedures and practices, and specialized functions” (Black’s Law Dictionary). In other words, a mechanistic structure treats an organization as if it were a machine. In this paper, I will discuss how McDonald’s restaurants resemble a machine and describe their activities in reference to Frederick Taylor’s principles of scientific management, Max Weber’s hierarchical structure, and Henri Fayol’s administrative principles.