Mcdonald 's And Burger King Fast Food Contenders

Chick-fil-A is One of the top fast food restaurant in the South. McDonald's is also one of the biggest fast food restaurant in the world, but bigger does not mean better. McDonald's food it's cheap, but you're also paying for cheap quality. McDonald's and Chick-fil-A are both really clean but Chick-fil-A is more plane cut, and Chick-fil-A waiters are the best.

The five forces of rivalry is an efficient method that companies apply to facilitate their ventures to locate most valuable industry for its business. These five forces

Competitive Rivalry As you study the model, you will see that the rivalry is the component that all the competition and their threats centers around. Please describe this for Company G.

competes with, in order to craft strategy. If the business is robbery, there are different competitors, like highwaymen.

The Intensity of Rivalry among Competitors in an Industry (High): Equally balanced competitors exist within the industry such as BCF and KMD; these firms also face competition from retailers and wholesalers. The growth of the industry is relatively agile in both financial and technological aspects. The intensity or rivalry is further accentuated by relatively high storage and fixed rental costs, extensive product differentiation and minimal switching costs.

Competitive Rivalry: Competitive rivalry is relatively high as seen in previous competitor analysis. There are many competitors in the local market and on the shelf within the mainstream markets.

e) RIVALRY - What factors impact on the rivalry and how? What is the power of Rivalry?

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Rivalries and not just reserved for the sporting field, they are also very prevalent in economic markets. Qantas and Virgin Australia are currently engaged in a fierce competition for market share in the domestic air travel market. Qantas is currently restricted by the Qantas Sales Act, but this Act does not apply to its rival, Virgin, therefore a non- level playing field is present. Virgin is exploiting this by undertaking a price war that has left Qantas with no option but to match prices to maintain its market share resulting in a significant financial loss. Competition between firms is a fundamental theory of economics but this competition needs to be fair otherwise it could lead to a market structure such as a Monopoly where competition

Existing Competitors. Rivalry among competitors within an industry use price discounting, new products, marketing, and other techniques to be competitive. Profitability of an industry suffers from high rivalry. The intensity with which companies compete and the basis on which they compete determine to which degree rivalry brings down an industry’s profitability (Porter, 2008). Pure competition is considered by economists as a competition with a high

Competitive rivalry exists between companies with the same or similar products/services and similar markets. Factors to be considered include:

In this section we look at who are our competitors in the same industry and how can we gain the large portion of the market share and profits. However, if the level of competition becomes too high it can ultimately lead to a decrease in profits. There has been an increase in the amount of competitors on the tourism industry over the last 10 years, with the introduction of online sales and new airlines. For the tourism industry the level of competition can be quite high as

considered relative to those of close competitors and with one eye to the likely reaction of rival

Problem is Thai people interest with Krispy Kreme lower than the beginning period, so male Krispy Kreme no more long queues although Krispy Kreme launch more favors, but not attraction customer like beginning period. Now Krispy Kreme has not yet opens a new branch although I think Krispy Kreme must to open new branch.

Rivals are competitors within an industry. Rivalry in the industry can be weak, with few competitors that don't compete very aggressively. Or it can be intense, with many competitors fighting in a cut-throat environment.