Mcdonald 's, Burger King And Wendy 's I Started

Burger King and Wendy’s are among the top fast food chains in America, but this fact doesn’t elude either chain from having their negative and positive features. Burger King is cheaper, and has a wider assortment of food than Wendy’s, which makes Burger King more desirable to many Americans. What Wendy’s lacks in diversity, and lower priced food when compared to Burger King becomes irrelevant due to the higher speed and superior quality food they offer. Both qualities of Wendy’s help to maintain equal competition between the two in the fast food market of America.

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Have you ever wondered what makes a Big Mac so delicious in such a short amount of time? McDonald’s can make your meal in the time it takes you to swerve around the corner of the drive-thru. This is why millions of Americans have stopped taking the time to make a home cooked meal when there is a fast food chain up the block that has dinner in five minutes for half the cost. With Americans so invested in technology, work, and school, many turn to these unhealthy choices to save time. This fast food epidemic has led to child obesity, adult obesity, and much more cases of diabetes. Now, children and even adults don’t know the normal food portions to eat or the correct diet to follow. This paper will go over three major fast food chains, McDonald’s, Burger King, and Taco Bell, the statistics of child obesity, and the effect of unknown ingredients.

Summary of Article: George Ritzer used the term “McDonaldization” to describe the organizational principles that contributes to society, mainly the principles of the fast food industry. He identifies four main components of McDonaldization which are efficiency, calculability, uniformity and control through automation. His definition for these principles are: efficiency is the optimal method for accomplishing a task, calculability involves a quantifiable objective, predictability in standardized and uniform services, and control of uniformed employees along with replacement of humans with technology. Ritzer goes on to

With the highly globalized competition in the 21st century market, Good Day Sunshine Restaurant expects a strong competition from rivals such as McDonalds, Burger King, KFC, and Red Rooster who have already established themselves in the market. All these rivals have established a strong brand image, a long business history, and a remarkable market share. In this context, Bradley must take into account the power of competitors to gain market dominance in the industry (Lockwood, Alcott, & IPantelidis, 2012).

Burger King is one of the most successful fast food restaurants in the world. Burger King has been very effective in applying their strategic vision and mission statement to build their brand. The leadership team has positioned Burger King for a path of continued domestic and international growth, because of a strong brand recognition and quality products. Burger King uses two generic strategies to deal with competition, they are differentiation and cost leadership. Cost leadership within Burger King is essential to minimize costs. This allows Burger King to control margins and operating costs. For Burger King to offer such competitive prices, they have to reduce operating costs, but at the same time they need to provide a quality product that the customers want. Burger King also uses a differentiation strategy. A good example would be the way they grill their products and the specific techniques they use for products such as the “Whopper”. The marketing teams has also formed slogans such as “Have It Your Way” and the most current slogan “Be Your Way”. These slogans attempt to form a differentiation pattern in the consumer’s minds. These marketing slogans are also used to attract new customers especially in the competitive market such as the fast food market. These techniques have allowed Burger King to reach out to new and current customers.

McDonalds obtained an additional customer base and this had a positive impact on sales. Also McDonalds have sponsored past Olympics and this increased the demand of a product especially the Big Mac, they also gained free publicity and this also increases the customer base. This avoids customers to switch to competitors and this means that they will obtain a healthy and stable profit for the future. In the past year if a customer bought a meal from McDonalds the customer would receive a cup as part of their purchase. This increased the amount of customers they get and it also made McDonalds stand out from its competitors. A unique selling point of products differentiates McDonalds from its competitors because they will be more customers visiting the restaurant and this will result to increase of sales.

"Wendy's Burger Restaurant" classified from the biggest Self made American Burger restaurant . Wendy's burger was founded by " Dave Thomas " On November 15 -1969 At ; Coulombs - Ohio and Headquarters was moved to Dublin - Ohio in 2006 . Wendy have 6650 location All over the world Approximately 85% of Wendy's restaurants are franchised, and 77% of them are located in North America. Wendy's and its affiliates employ more than 47,000 people in its global operations (1) . " Wendy's Burger Restaurant " Is local corporation that have Strengths and Weakness and Opportunities and Threats That will be shown and described in this Essay .

If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

Have you ever sat down at a fast food restaurant enjoying a delicious triple grand slam cheeseburger and think about all the strategies of how all of this was created? I know I have. The fast food industry is one of the most complex industries out there. With all the marketing strategies, healthier options, and completive markets this could easily but one of the most difficult industries to be a part of. To evaluate, this industry I will dive into the fields of management, the completive landscape, organization of the industry, changes in the industry, and the organizational culture around it.