Mcdonald 's Global Supply Chain

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

| McDonald’s is a food service retailer and aimed at making profit and its restaurants are owned and operated by local people worldwide. Its mission is becoming a leader in food sector and best customer service according to their needs. Their main product is food.

McDonald’s Corporation operates in the food service industry. The company has its restaurants in more than 100 countries of the world. McDonald’s, the world’s largest food chain is headquartered in U.S. having an employee population of 390000 (About McDonald's..., 2008).

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

The figure illustrates the supply chain management in the food industry. The raw material produced like Meat, plants, oils are sent to the initial distribution center where they are processed. They are next sent to the food processing where they are added with preservatives and biocides. Then they are processed to packaging like paper, cardboard, plastic, glass, metal etc. Then it is sent to the distribution center from where it is sent to warehouses, shops, supermarkets etc. or they are sent to restaurants, hotels. After the usage they are again disposed and then recycled.

McDonald’s is a global franchise found in almost every state and country all over the world. McDonald’s has a headquarters in Taiwan, where the company views itself primarily as a franchisor. One of the strengths of the McDonald’s model is the expertise they gain from operating company-owned restaurants, which allows the company to improve the operations and success of all their restaurants. Another strength of the company is that they have a diversified income stream. Their chain’s revenues come from various countries, with Taiwan being one of them. McDonald’s sales from its company-owned restaurants were over 16 billion or 64.9% of its total revenues from franchisee stores (Jurevicius, 2016). Lastly, McDonald’s is known for its brand reputation combined with market leadership. The McDonald’s brand is one of the most valuable brands in the world. Both Interbrand and Forbes list McDonald’s as one of the world’s top 10 most valuable brands – no other restaurant company is in the top 50 (Jurevicius, 2016). Its strong reputation leads to high customer loyalty, and its market leadership has extended its customer base and further increases its reputation.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply

In contrast with McDonalds their success is from globalization. Since the early 1940’s McDonalds has been a burger business, and accomplished to be the first one’s to become global. McDonalds has invested into several community organizations that helped the business to earn trust from the communities and gave more of a positive outlook towards their restaurants. They support their own employees, their families, and other groups of society in every country where it has business. McDonalds has website links to promote healthy living for kids, teens, and Latin and African Americans. McDonalds Happy Meals, McDonalds for teens, Me Encanta, and 365Black. They have corporate governance, which shows in detail of their operational structure. There is a whole webpage that is dedicated to explain about what is their drive to stay successful, what the board of

McDonald’s, one of the largest restaurant chains, was firstly established in 1940 in the United States. Over 34,000 restaurants around the world are being run every day with 1.8 million employees. Among them, projected three million

McDonald’s has a very strong brand name, which is widely recognized all around the world. Currently, it has the largest market share in the fast food industry due to its continued growth in the number of international branches over the years.

MCDONALD is leading fast food business started in 1955. Headquarter is in Oak Brook, Illinois US. It’s running more than 35,000 outlets worldwide. The majority of McDonalds outlets are from the outside of the United States are the franchise with the market share of $27.5 million restaurant started by Richard and Maurice McDonald. Further this business purchased by Business Man Ray Kroc owns more than 45,000 employees, people work for franchise are 1.5 million of

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.

McDonald’s is a global chain of Quick Serve Restaurant as well as with other fast food restaurant such as KFC, Burger King, Pizza Hut and other, however we can conclude that McDonald’s is much more popular than others. All these global brands are completely a strong brand which is hard for other new entrants to give threat. Although all the global brands are strong enough in fast food industries, they cannot feel so comfortably because new entrants can appear with new phenomena. Therefore, to keep this away McDonald’s has to develop strategies as what been said before.