Mcdonald 's Impacts Of Globalization And Technology

1315 WordsOct 15, 20166 Pages
Abstract McDonald 's is a privately owned company that is part of a food industry that is consistently evolving with strategic management and strategic competitiveness at the forefront. McDonald 's goal is to be a pioneer in delivering exceptional customer service in meeting the needs of their customers with quality and affordability. This research will present McDonald 's impacts of globalization and technology. The industrial organization model will be discussed to determine steps needed to maximize the potential for increased earnings. Furthermore, McDonald 's vision, mission, and stakeholder impacts will be presented which is essential. Globalization and Technology Change Impacting McDonald 's McDonald’s was first established in 1940 by Dick and Mac McDonald in San Bernardino, California. Their headquarters is now located in Oak Brook, Illinois. Globalization and technological changes have impacted the way McDonalds conduct business. “Globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services. (Hitt, Ireland, and Hoskisson, 2013, p.9). McDonalds has grown from one restaurant to a multi-international franchise, servicing millions of customers in over 119 countries. A minimum of five hundred dollars is needed to open a franchise. The first international franchise opened, 1967 in British Columbia followed by Costa Rica. What is unique about the international franchise is every
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