Mcdonald 's Marketing Towards Children And The Parents Of Young Children

1971 Words8 Pages
McDonald 's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald 's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald 's operates more than 30,000 restaurants in over 100 countries and have one of the world 's most widely known brand names. McDonald 's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).

The main target customer for McDonald 's includes parents with young children, young children, business customers, and teenagers. Perhaps the most obvious marketing for McDonald…show more content…
McDonald’s is one of the big and fast grown fast foods in the world today, it implements new price strategies that encourages new customers with their affordable prices for their products, and inductions of variety of menu to entice customers. The affordable prices of their products is making their mark in the fast food market and making them the leaders innovating new strategies in the market and to their competitors.
More than seventy-three years after McDonald’s first opened its doors to customers in California, McDonald’s still operates as one humongous company with it prices.
The Main goal of this paper is to determine how the operation cost associated with McDonalds fast food; the methods of their pricing strategy of the company, how pricing strategy affect the companies revenue. The paper will also focus on the company’s short term and long term price strategy to it products.
Also the pricing strategies of companies for any product or service are emphasis according to the demand and supply of the product or service. Products prices are influenced by three main factors that are costs, competitors and consumers.

The paper will focus on the strategies employed by McDonalds, which is one of the fast food leaders in the present fast food market, which implements new strategies to entice customers with reduced prices cutting its
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