Mcdonald 's Popular Food Chain

fries, and a medium soda that can be purchased for as little as $6.71. Over generations, McDonald’s has grown to be one of the largest fast food manufacturers not only in the United States, but also around the world with millions of people knowing about the infamous golden arches. Their popularity is so far reaching that even children and families around the globe can easily identify the company figure, Ronald McDonald, upon looking at him simply because of the approachability of the character and the company. When one thinks of this company, generally thoughts of their food are coupled with fond memories of people who go to grab a quick meal after craving hits, during a road trip, or after a long night. With so many people consuming the products of this company, how much do they really know about what they are paying for?

    Since it first opened its doors in 1940, by Richard and Maurice McDonald, with its single location in San Bernardino California, Mcdonald 's has been luring the working class into their restaurants by offering hot and ready meals for a reasonable price. Now almost eight decades later, with over 36.000 locations in 120 countries. Mcdonald 's restaurants are everywhere Airports, Walmarts, gas stations, shopping malls, train stations, amusement parks, even hospitals.  How is it that Mcdonald 's are everywhere? As modern lifestyle continues to evolve, the working class American, with its increasingly busy schedule, food has become a burden with both parents working full-time jobs to

McDonald’s Corporation is a multinational fast-food chain, established on 15 May, 1940 in San Bernardino, California, U.S.A. McDonald’s is well-known for their production of burgers in the fast food industry and are substantial players of delivering quick, reliable and convenient service to consumers. Since then, McDonald’s has been very successful in expanding its “Golden Arch” logo and methodology worldwide. Furthermore, McDonald’s is a dominant figure in the development of globalisation and has made an impact on food culture globally. McDonald’s menu expanded from cheeseburgers, French fries to include coffee, fruits, salads and wraps in response to target other consumers other than children and teenagers. They have been hugely successful for their spread of franchisees across the world. In addition, McDonald’s also aims to be sustainable economically, environmentally and socially across the world. It intends to achieve these three aims by implementing changes to its work ethics, suppliers and shareholders. However, in every success there are always criticisms. McDonald’s is often criticised for the food and its business practices, all of these factored into the health and wellbeing of every customer domestically and internationally.

The blog Freakonomics rather recently published a post arguing that McDonalds was the best food in history both in terms of health and cost efficiency. There were a variety of responses to the arguments raised in the blog, two of which were authored by Kyle Smith and Mark Gongloff. Smith stand along with the idea of McDonalds as a healthy, affordable, option for the poor and to attack it is to attack the poor. Gongloff, on the other hand, asserts the claim in favor of McDonalds food as faulty and, in the long run, will do more harm than good, costing everyone.

McDonald’s began with 2 brothers named Maurice 'Mac' and Richard 'Dick' McDonald. Ray Kroc helped it McDonald’s become a worldwide chain of fast food restaurants in the year 1953. They are serving around 68 million customers daily in 119 countries (McDonald's.com). Out of those 68 million customers about 40% of them are young kids under the age of 13. While the McDonald's chain continues to grow, so do their prices. 788 million dollars were spent on advertisements in the year 2012 alone. During that time period McDonald prices skyrocketed. Even though the price was raised on food, the customers kept coming. That's 63 million customers each and every day they are open. Add that up and it averages out to be 1 billion pounds of beef a year and 1.5 billion toys a year. This is one reason McDonald's is a number one fast food hamburger chain. (Inside McDonald’s movie march 5 2014)

It all began in 1940 with the opening of the first McDonalds. The McDonalds brothers had no idea that in 75 years, their tiny burger shop on the corner of a street in San Bernardino, California would become the epitome of American culture (Schlosser 1). Within the first few years of McDonald’s existence, the McDonald brothers scrapped the drive-in style dinner that was popular at the time, for the drive-thru. What first seemed like a radical move, soon became popular with the people of San Bernardino. People enjoyed having dinner ready in one minute, compared to the fifteen minutes it would take at other fast food joints. Soon McDonalds expanded out of San Bernardino, and now there are over 14,000 locations across the United States alone (Schlosser 1).

‘McDonald’s is probably the best-known franchised fast food restaurant chain in the world […]. When the first outlet was opened in the US in 1955 and even when the first UK

McDonald’s, one of the largest and most successful fast food eateries in the world, has been victimised in preparing and selling high calorie foods and beverages. These openly shared opinions have led to McDonald’s upgrading its menu to include healthier alternatives.

McDonald’s, the US-based food-chain is a well-known company around the world and is growing and growing. The first McDonald’s restaurant in Europe was in The Netherlands in 1971, nowadays almost 230 restaurants exist among the country. Almost 20 years later, in 1990 the first McDonald’s restaurant opened in Shenzhen, China. After the home base country the USA, China is the second biggest market for the food-chain with over 960 restaurants, this number is steadily expanding. The company’s vision is ‘to be the best and leading fast food providers around the world’. Through this vision their mission is; ‘to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service,

Almost 60 years have passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000

The first McDonald’s restaurant was run by brothers Dick and Mac McDonald in San Bernardino, California. There are now 36,258 McDonald’s restaurants in 119 countries, of which 29,544 are franchised serving over 69 million customers every day. Ray Kroc who was an American Businessman and philanthropist who joined McDonald’s and made it into the most successful fast food operations in the world. “Kroc ... believed fervently in the ethic of mass production” (E, Schlosser, 2004). It is a multinational corporation which has changed its organizational

Globally, McDonald’s restaurants provide access to McDonald’s products. This ensures that McDonald’s customers are able to access their McDonald’s tastes when ever they need. McDonald’s continues to use strategic planning for its expansion. In 1998, McDonald’s increased its restaurants by 1668 through franchising as well as joint ventures. With American fast food market almost saturated, the company has focused its attention on investing in foreign markets. New markets in India have been successful and the company is targeting more foreign markets.

While there is no sign the high level of obesity has fallen, Americans tend to consume fewer calories, cholesterol and fat. The greater public awareness and healthier living style push the restaurant industry to produce more healthful offerings and McDonald’s is not an exception. Though McDonald’s usually is considered as a junk food index, it is time to

McDonald’s is the one of the leading fast food restaurant chains all over the world. This company firstly opened in San Bernardino, California in 1940 as a barbecue shop owned by two brothers, Richard and Maurice. After opening the restaurant they started to serve around 25 items and they became popular and profitable as-well. In 1948 they reorganized their business as a hamburger restaurant only to sell hamburgers, milkshakes and French fries. Ray Kroc opened his first

In 1993 McDonald’s sold more than 100 billion hamburgers. In October 2012 monthly sales of McDonald’s fell for the first time in nine years. McDonald’s has its keen interest in attracting its customers by introducing new products or schemes every year.