Mcdonald 's Research Proposal : Marketing Research

In February 22, 1992 a man by the name of Chris pulls his 1989 Ford Probe into the drive-thru of an Albuquerque, New Mexico McDonalds. Chris ordered a coffee for his grandmother, 79-year-old Stella Liebeck. Upon receiving the coffee Chris pulls into a parking space so Stella can introduce cream and sugar to her coffee. A 1989 Ford Probe lacks cupholders and features a slanted dashboard. Thus, Stella placed the coffee near her lap and opened the Styrofoam lid. At that moment, 180-degree liquid saturated Stella’s thighs, perineum, genital area, and inner thigh. The sweatpants worn by Stella acted as a sponge that held the scorching liquid close to her skin. Stella sustained third-degree burns over six percent of her body requiring

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

Obviously, customer is the core purpose as well as the reason for McDonald’s existence in society. McDonald’s aims to provide a superior value in products and service to satisfy its customers’ expectation. However, this mission statement has not mentioned about how well it serves the other stakeholders

Sampling is the process of selecting a sufficient number of elements from the population, so that a study of the sample and an understanding of its properties or characteristics would make it possible for us to generalize such properties or characteristics to the population elements.

The purpose of this summary is to show what was researched after completing and analyzing the results from the McDonalds Edwardsville, Il location. Most of the results showed satisfaction in our store. However, one of the five surveys taken showed a dissatisfaction in the location. This may seem alarming, being only that this individual showed dissatisfaction can mean they may not think highly of McDonald’s in the first place. Others relatively showed the same satisfaction towards the quality of service and entrées. Three out of the five individuals showed they would visit the location again. This may show they are regulars and they would still continue to come to this location, or they were completely satisfied to return again. For the two other dissatisfied customers will be an area of focus on improving this location. We will look into this as in cleanliness of the store, employee presence and helpfulness to customers. One individual who decided not to provide anymore information could have been a visiting customer who we can take into consideration. We may see regulars as not noticing the flaws in the location because they are constantly coming in and ignoring details. We also noticed cleanliness was all relatively the same through all individuals. Analyzing the results, cleanliness and customer satisfaction will be our main focus on improvements. Customers who would visit the location showed interest in returning to this location which can mean steady

McDonald’s emphasizes cleanliness and food safety, in addition to quality and value service (QSC&V), through which it has succeeded in obtaining customer trust. The company also stresses ethical practices, dependability, and truthfulness in dealing with customers (McDonald’s, 2012, p. 1). Moreover, McDonald’s employs a coordinated marketing strategy that involves analyzing customer wants, creating products to satisfy his or her needs, setting the right prices and enhancing awareness of

For this experiment, my roommate and I went to McDonald's to get some food. I decided that I was going to doing a jumping jack every time I got up and that I would clap above my head when I took a bite of food. I chose these actions because they aren't very common actions done by adults.

As a child I grew up all around food, my family always had problems with eating healthy. My diet would mainly consist of fast food, twice a week we would eat Mcdonalds and growing up this was my favorite place to eat. They have everything a little kid wants; from the Ronald Mcdonald clown, to the Big ball pit outside, it was a child’s heaven. As I began to eat more and more i began to gain weight extremely fast, so much that my parents had to stop eating fast food and start cooking healthy. This was happening all around the United States more and more people are eating fast food, and thus obesity is on an uprise. Mcdonald’s has become famous off of it’s slogan ‘“I'm lovin it” but people actually aren’t “lovin it”, Mcdonald's is constantly being

Researchers need to select individuals who are part of the population for their studies. That is, from all possible people or organizations in the population, they select a sample for study from the population. A sample is a subgroup of the population that the researcher plans to study for generalizing about the population (Plano-Clark & Creswell,

This continuous study is a descriptive one, though it encompasses characteristics of the exploratory research. The study will be descriptive to the extent that it creates data structures that describe the existing characteristics of the marketing situation at McDonalds. It will collect data about customer attitudes, purchasing behavior, customer satisfaction, competition and other marketing issues that will allow the decision maker to understand consumer behavior and identify trends that might suggest changes needed in the marketing strategies.

Sample – A common noun that is not exclusively used in science, a sample is a small piece or group that is representative of a larger whole. For example, my job requires that I analyze samples of data like groups of students or certain schools to make inferences that help me make decisions for the entire district. Sherman Dorm (2012) uses the word in his educational blog: “When my son’s preschool teachers in the late 1990s cut up samples of almost a dozen types of fruit for his class to try, was that play or academics?” While this example is not used in terms of research; it does, however, convey the understanding that a sample is a small piece of a larger whole. That said, in my research on high-stakes testing, I expect

This is perceived to be the most critical measure for operation performance at McDonalds placing in certain solution to customer problems and improving McDonald’s current level of satisfaction. The McDonalds managers believe that observing at the time of service and talking to the customers on real-time serves as crucial element of monitoring satisfaction level of McDonald’s customer. McDonalds believe that great customer satisfaction as well as information is a valuable decision making tool as the McDonalds customer remains on the restaurant premises, encourages McDonalds  employees and managers to be responsive and communicative with customers. Amiably, feedback from McDonald’s customers after their visit, such as fax and letters is also considered as an important indicator of guest satisfaction. The real-time decision-making is implemented by McDonalds operating departments that have large degree of customer interface such as fast food services and the customer relations, as there is service delivery at McDonalds involving high degree of customer interface as McDonalds managers prefer to monitor customer satisfaction using ways of communication and observation by personal presence. As Fisher (1992, p. 21), argue that setting standards for performance measures may impose conflicts with continuous improvement at McDonalds as he noted that, ‘if standards were not carefully set, they had the effect of setting norms rather than

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald's has been very successful with its global expansion. As of the end of year 2000, there were more restaurants outside the US than in the country of their origin. With comfortable and inviting restaurant atmosphere allows them to enhance their customer conveniences. They have remodelled over 5000 restaurants around the world creating more contemporary environments and strengthening perceptions for both adults and kids. Another reason why McDonald’s is very popular is that they are staying open longer and in some parts they provide 24 hr service, accepting debit and credit cards and enabling wireless connections in restaurants. They are providing more service with delivery and adding double drive thru lanes in restaurants.

The organisation that provides the product or service, including any mission statements, visions or goals.