Mcdonald 's The Biggest Chain Of Fast Food Restaurants

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonald’s has been negatively publicized to be an unhealthy option. The food is perceived to be loaded with fat, sugar, salt and carb at a high rate. It has been disapproved by numerous people as being a promoter of unhealthy diet pattern especially for the young generation who are extremely obsessed with the ease of availability and cheaper rates. It has been blamed to cause weight gain among consumers. Due to these facts, the group of health conscious people avoid McDonald’s even after the healthier pickups introduction. (Kane, 2013)

McDonald is recognized as one of the biggest and leading fast food chains all around the world. McDonald retains a strong market position in the worldwide food market with various branches opened in several geographical locations globally. From the perspective of customer retention, its success image is primarily upheld by its increased concentration over the strategy of sustaining its brand image in the market. Researchers contributing to the subject under discussion stated that one strategy to implement is to use operations and coordinate its policies, together with the vital factor

All these factors are affected by the way McDonald’s presents itself, that is, through advertising. When consumers are able to emotionally connect with their campaigns or when they show loyalty to the brand by visiting their stores regularly, it is a clear sign that the brand equity has been pretty well established in the consumers’

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

McDonalds is by far one of the largest and most influential fast food chains in the world. This one corporation can change and influence a very large amount of the United States economy all on its own. If McDonalds were to go bankrupt and close all of its restaurants then millions of people would lose their jobs. McDonalds provides health care and other basic benefits to all of its full time employees, and without these benefits then these people would go uninsured and could not make it. McDonalds also makes up a very large amount of capital put into the United States economy by its customers. Many people who cannot afford to go to a nice sit-down restaurant opt to the much cheaper alternative and decide to go to McDonalds to buy food. A large

Some of the advantages with owning a franchise are the comfort of not having to be totally in control of the business. A franchise is usually ran by a someone who is already extremely wealthy,An advantage to a franchise is seeking success at a lower failure rate. A disadvantage is being limited to your earnings, meanwhile a business which strictly belongs to one person may see a 300% increase in profits. Mcdonald's first difference that helps towards tremendous success was being able to franchise correctly. Owning a company millions of people where interested in providing money for. Krocs initial fee to opening up a mcdonald's was a 950 dollar fee, he was more interested in saleing his product. Krocs took a different approach when he started franchising his business he stopped pursing wealthy men who seen his company as an investment and pursued families whos lifes he could change and promising a better future.

McDonalds has been the front-runner of the fast food industry ever since it was founded more than 50 years ago. This fast food mogul has provided millions of Americans and people around the globe with their services. However, since the Companies founding in a Chicago suburb to the globally recognized Corporation it is now various problems have begun to slow down the sales and growth of the Organization. As of 2014, McDonalds had 36,528 restaurants in 119 countries. The Companies main selling products include: the Big Mac, Quarter Pounder, Chicken McNuggets, and the McFlurry desserts. Many stores also offer breakfast menus which include; the Egg McMuffin and McGriddles. McDonald’s purchases food, packaging, and equipment

In a recent analysis study, it was found that “There are over 200,000 fast food restaurants in the United States and it is estimated that 50 million Americans eat at one of them every single day” (Fast Food Industry Analysis 2016). With so many options, how can any fast food business thrive? The answer is through standing out. A company must figure out the easiest and most effective way for consumers to think of their business. The master of this concept is the well known multi-billion dollar company: McDonald 's. However; their success cannot be credited from only their products; advertising is what has helped McDonald 's become so successful in brand recognition. Not only have they been able to successfully capture an audience of all ages, but they have seized opportunities to make changes to appeal to consumers.

McDonald’s is the biggest fast-food chain in the world. The McDonald’s brand is worth about 95 billion dollars U.S., which leads the next place restaurant, Starbucks, by 78 billion dollars U.S. (Statista) McDonald’s makes the most money in fast food on the planet. 27.57 billion dollars U.S. was made in revenue in 2012(Statista). Currently, McDonald’s has over 35,000 restaurants operating all over the world in over 100 countries, which adds up to serving around 100 million people per day(Statista). All of this wasn’t possible if it wasn’t for Ray Kroc. In 1954, Ray Kroc had used all of his life savings in a becoming the exclusive distributor for a company that distributed milk shake makers called Multimixer. Kroc had heard word that there was a hamburger stand in California called McDonald’s, running 8 Multimixers at a time and he wanted to know why they needed so many for one hamburger stand, so he went to California to visit the stand. Having a menu with not many items to choose from, Kroc was surprised at how many people were coming to buy McDonald’s food. Kroc was so intrigued, he asked the owners, Dick and Mac MacDonald, to open more restaurants, which he would do personally. The first McDonald’s restaurant that Kroc opened himself was in Des Plaines, Illinois in 1955, which had the first ever Golden Arches (6th most known brand in the world as of 2013)

McDonald’s is the world’s largest fast-food chain, serving nearly 47million customers daily with over 31000 restaurants worldwide. American children see over 253 advertisements of it over a year, with that being spent of course on a lot of creative advertisements.

McDonald’s Corp operates and franchises McDonald’s restaurants in the global restaurant industry. The restaurants are either operated by the company or by franchises that includes conventional franchises and foreign affiliates and development licensees (Bloomberg). “McDonald’s is the world’s leading global food service retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day” (McDonalds). One of McDonald’s biggest competitors is Yum Brands that has about 41,000 restaurants in 125 countries.

In 2012 McDonalds had revenues over 27 billion dollars and profits topping 5 billion dollars (Jurevicius, 2016). Not many restaurants can say they profited 5 billion dollars in one year, but McDonalds has steadily done this for years. As of 2013 McDonalds boasted over 1.8 million employees, which is a huge workforce to say the least. McDonalds’ competitors are Burger King, Yum! Brand Inc., Subway, Wendy’s, and many others. Neither of the aforementioned companies comes close to the revenue in which McDonalds is producing. In 2013 Burger King net income was a little over 1 billion dollars, meaning McDonalds made five times more than they could muster. Although McDonalds has more stores and

McDonald’s is a fast-food legend that gives its consumers a chance to experience it delivering inexpensive food with consistent taste regardless of location, quick service, and a clean familiar environment. The key elements that McDonald’s use envolve both global and local elements. McDonald’s offers american style hamburgers in most of its restaurants around the world and the group people who are consuming this food is growing everday and including its french fries too. McDonald’s tries to sell its products in the same

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.