Mcdonald vs Burger King Compare and Contrast Essay

688 Words Mar 15th, 2013 3 Pages
Outline
I) Intro/Hook
Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community.

II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements.
A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King.

III) *Topic sentence 2: Their food seems to be the same, but it isn’t.
A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s.
B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef.
C) Evidence #3: McDonald’s cost slightly less than Burger King.

IV) *Topic
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Their food seems to be the same, but it isn’t. On one hand, McDonald’s hamburger weighs less and has only 9g of total fat, while Burger King’s hamburger has 12g and they have a saltier taste. On the other hand, Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. That’s why they taste different. Concern at cost, McDonald’s simple burger is lower at $0.89 while Burger King’s has their simple burger at $0.99.

Their commitment to the community is also different. McDonald’s has House Charities since 1974, where they help thousands of parents stay by their sick children’s side. In addition, they give away millions of dollars in scholarship to help people who can’t afford college. On the other hand, Burger King’s has some scholar program, which help poor families. However, their strong commitment is to provide good service and products to their clients and to make every Burger King restaurant a place where people love to go everyday.

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

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