Mcdonald`S Recipe for Success Case Study

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MCDONALD`S RECIPE FOR SUCCESS

I. Background of the study
According to wikipidea, McDonald 's Corporation is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald 's primarily sells hamburgers, cheeseburgers, chicken, french, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit. Jim Delligati is the owner/manager of forty-seven Mcdonald`s outlets. And he is not contended in opening forty-seven of the famous hamburger outlets over the past twenty-six years and has become a millionaire in the process.
Delligati`s hates to see anyone leave
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This would help owners to minimize costs due to labor.

For customers to patronize the fast food chain, McDonald’s stores should not only produce quality products but they must also provide quality service. To attain quality service, employees and staffs should be motivated to do their tasks better. One way of motivating them is through cash incentives or bonuses. McDonald’s managers could award the employee or employees with the best performance as “employee/s of the month” and reward them with cash incentives added to their monthly salary or give them simple bonuses such as lunch treats. This would encourage the employees since they know that their efforts and hard work are being acknowledged and rewarded.

Improving McDonald’s fast food restaurant’s over-all performance would require an evaluation of the entire range of the manager’s performance, usually taking into account organizational efficiency and management action. The store manager should ensure that his/her employees are receiving orders from one superior only. It would cause disorder and confusion if employees are instructed by a head to do something and then later on instructed by an assistant head to do another.

Another very important problem to address is adapting to the dynamic and external factors that affect the sales of McDonald’s stores. Since McDonald’s is not the only fast food chain restaurant in the food industry, the store
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