Mcdonaldization Essay

1755 Words8 Pages
People At Work Coursework

Question To what extent do you consider this concept of the McDonaldization of society disturbing, expected or inevitable, for employees in the twentifirst century. Also the possible consequences for theories of human motivation and whether the concept applies equally to all jobs.

In this paper I will be analysing the effects McDonaldization has on society and the employees of the twentifirst century. I will be discussing whether McDonaldization is to be expected, accepted, rejected or is inevitable. I will also be arguing that McDonaldization does effect employee motivation, and how it fits in the numerous theories on motivation. McDonaldization as defined by George Ritzer is "the process by which
…show more content…
These are examples of how rationalisation has played a part in the service industry.

The retail sector has also been changed drastically by McDonaldization, in many factories factory have been replaced by robots which do the work for a fraction of the cost and are easily controlled, and usually the extent of staffs tasks are to push a button or supervise the robots. But Upon saying that a lot of the high street retail outlets are not subject to dehumanisation as of yet, although they are subject to the standardisation of jobs with one person dealing with all customer queries and others behind the till.

It can be argued that McDonaldization and this level of standardisation and rationalisation is to be expected. With the growth of the service sector and the globalisation of many big organisations McDonaldization is the best option for providing an efficient and competitive service. McDonaldization reaps many benefits for these organisations as I have outline earlier, although what benefits do they hold for the consumer?

Primarily McDonaldization has made it possible to structure our environments so that surprises and differentness do not encroach our sensibilities. People tend not to stray to the unknown and rather stick with what we know i.e. A burger from McDonalds will taste the same in London and in New York. But from a sociological standpoint could McDonaldization be an underlying reason why we are so
Get Access