Mcdonaldization Impact On Society

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

I agree with William Deresiewicz, in the sense that we rely on technology and social media websites too much for our real social experience. Now days, it doesn’t take just a couple minutes to send out a mass social media post to let the world know what we have

Every individual is in constant exposure to all sorts of different types of technology. This continuous display then creates a major decline in all social interaction. People are content with their lives and remain unaware of what’s really going on in the world around them. In modern day society this can also be seen. With technology becoming more and more part of people’s daily lives, it has become more evident that we are drifting apart from each other. Communication is now being done through the use of social media instead of talking face to face. All through the day the average person is using such devices as phones, computers, and TVs during their free time and also when working. Activities such as writing letters along with the use of things like newspapers are slowly being replaced with the use of newer technology. Even books are starting to be a way of the past just like in the

After reading the article called “The McDonaldization of Society” by George Ritzer I wholeheartedly agree that in today's society people simply want pretty much everything in a fast, efficient way. Everyone is guilty of falling into the McDonaldization of society, whether is from shopping online to the way they obtain food. For example, when I wake up late for work or when I’m seriously not in the mood to cook I would either call Domino's or go to the nearest fast food place. However, when I’m able to prepare food for myself I make meals like tofu with brown rice, green bell peppers and orange sauce. Or make a vegan pizza out of cauliflower topped with sundried tomatoes and vegan cheese. I also agree with the article when it says, “Another dehumanizing aspect of fast-food restaurants is that they minimize contact among human beings (Ritzer 5).” I believe this is somewhat true when it concerns with customers since I actually know some people who are currently working as a cashier at McDonald’s. Though whenever I’m there it’s hard to really speak to them since there are usually people nearby who want to order as well. So, usually I only talk to them briefly.

McDonald’s is a drive thru restaurant where customers need to wait in line to order as well as pick up their food. This is likely the most dehumanising aspect of the company since they treated people as parts of an assembly line. Moreover, routinization such as maximising managerial control can be found in McDonald’s and it is related to the idea of Taylorism. Where Max Weber used bureaucratic model to describe the movement of the shifting society, George Ritzer believed the operation of fast food restaurants have become a more suitable contemporary paradigm in modern community. Therefore, Ritzer introduced his idea of McDonaldization in 1993 and it comprises four key dimensions: efficiency, calculability, predictability, and control. Among these components, ‘control’ represents workers become standardized and nonhuman technologies would substitute for them. He declared that the principles of fast food restaurant would dominate more and more regions of American society and throughout the world. In fact, apart from food industry, McDonaldization expands all over the world which include bookstores (B.Dalton’s) and toy stores (Toys R Us) (Ritzer, 1993:1).

I agree with the general stance of the author, and that is that I am extremely suspicious of McDonaldization and whether it is really a harm to society rather than a blessing. I disagree with three of the five key elements of McDonaldization, those being predictability, calculability, and control by non-human technologies. Firstly, by making the daily interactions of life more and more predictable, life loses some of its meaning. People are meant to confront all different types of situations and interactions to get a feel for the possibilities of life. For example, in the case of home-cooked meals, if people were not to occasionally receive a meal which was bad tasting, how would they be able to appreciate a really delicious meal. The whole idea of predictability goes against our ‘human-ness’, because we were all created to perform differently. Secondly, calculability leads to a belief that quantity is more important than quality. According to Ritzer, “In terms of processes, the emphasis is on speed(usually high), whereas for end results the focus is on the number of products served(usually large).”(pg. 59) In my opinion, the reason the majority of Americans are overweight is because of this “bigger is better” theory. The quality of other things is also affected in this way, such as of education, healthcare, and general productivity in a business. Thirdly, I think the increasing use

Health care is something that affects every person in this country, and the rising cost is making it nearly impossible for people to afford. In The McDonaldization of Society, George Ritzer shows how the health care industry is changing and how the phenomenon of McDonaldization is effecting how we receive health care. Healthcare has become more efficient, calculable, predictable, and controlling. In the following sections, I will explore further these aspects of McDonaldization and how they relate to the health care industry.

McDonaldization is also called the standardization. The meaning of standardization is a standardization of a particular style of rationality. “It decreases the world to measurable objects which should not have a place in the worlds of culture and society”.(O’Byrne ad Hensby, 2011: 108) Additionally, one-dimensional society is a society considered as a group without having any alternatives and suggestions. “In other words, one-dimensional society is a society in which the shared values and aspirations celebrated by the structural-functionalists are revealed as masking an inherent lack of freedom.” (O’Byrne ad Hensby, 2011: 108)

McDonaldization is becoming the new wave of job types where workers are being deskilled, dehumanized and exploited. Machines are taking over tasks which the employees used to do such as bank machines (interact). The McDonaldized jobs now instead of making the employee do all the work they have the customer working too, for example when the customer cleans up after eating. These jobs are becoming less interactive and personal because workers are becoming dehumanized and only allowed to follow a script, there is also the fact that fast food Company’s use drive through, where limited interaction occurs and are many restrictions. These types of jobs which the author George Ritzer labeled

George Ritzer 's book The McDonaldization of Society opened and exposed one of what can be considered societies major flaws: McDonaldization. Ritzer suggests that in the late 20th century the socially structured form of the fast-food restaurant has become the organizational force representing and pushing rationalization further into everyday lives and individual identity. Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for improving the production of automobiles. His revolutionary idea dramatically changed how many automobiles could be produced and was very efficient.

. Through his research which states that by simply neglecting the variety and diversity of consumer practices in different regions and parts of the world and the various uses to which consumers can put McDonaldization, using its products and procedures to serve their own needs. There are many ways Mcdonaldization can be resisted in: social institution, education, the economy, family, as well as religion and military that our society can reverse the effects on the way we live.

George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served by them”.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. “Almost every aspect of

There is a transformation happening today that is completely changing the way that we do things. The ways that we are communicating are shifting from face to face interactions to short, interactive messages. Technology seems to be making it easier to stay connected, but it is restricting our interactions with others and leading to isolation.

While examining the association between McDonaldization and communal change in the American society, Ritzer points out four components of the shifting society that greatly influenced the future of McDonaldization.

Today’s society and culture is becoming more and more McDonaldized. This paper will illustrate what the process of McDonaldization is. In addition, this paper will show how today’s society has adapted to this process along with using the theories from Max Weber.