Mcdonald's 4ps

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonald's has successfully met the demands of its customers by gradually adding to their menus. Breakfast meals, hamburgers, chicken, salads, salads and even desserts are provided by the restaurants which aids in the success of McDonald's. The organizational structure for McDonald's

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

With over 36,000 restaurants in 119 countries and 1.9 million employees, McDonald’s has created an empire. Almost every child and adult in the world has heard of McDonald’s or tried one of their products; it’s in every American’s daily vocabulary! McDonalds’s has products for every meal of the day, starting off with breakfast, they have their famous McGriddle. According to the McDonald’s website, the bacon, egg, and cheese McGriddle is the full works containing 450 calories, 19g of protein, 21g of fat, 48g of carbohydrates, and 1240mg of sodium. This breakfast masterpiece contains griddle cakes, or pancakes that have enriched flour,

The chain of restaurants started in the U.S. more than one half century ago (actually the first McDonald’s was open in 1940. The idea behind it was pretty simple: to feed fast and good as many people as possible. At that time there were just few of these restaurants but now people all around the world know McDonald’s and know where it came from: from the United States. The whole company is therefore often viewed as American but nowadays it has franchises in many states around the world. We can find over 30 thousand restaurants in 118 countries. However, the headquarters of the whole company is still in the U. S., in Illinois.

McDonald’s is one of the world’s biggest and well-known fast food restaurant in the world with about 40,000 restaurants in more than 100 countries. It started in 1954 when Ray Kroc comes across in a small restaurant in California that was owned by brothers ‘’Dick and Mac McDonald’’, and decided to buy it. He started off small and opened his first restaurant in Illinois. Years later he bought the rights to the name McDonald’s. McDonald’s continues to expand their franchise business all over the world including the Philippines. It was in 1981 that George T. Yang a Filipino-Chinese businessman opened the first McDonald’s restaurant in Morayta, Manila. McDonald’s wants to bring its food closer to every Filipino and they decided to open more restaurants. Now McDonald's is one of the leading fast-food chains in the Philippines with more than 500 restaurants. American McDonalds and Philippine McDonald’s working closely together in achieving high quality and value of their restaurant, but they do have differences in some aspect.

McDonalds has been around since 1940, when it was created by Nick and Mac McDonald in Bernardino, California. Since then McDonalds has only grown around the world in popularity and business. There are currently more than 33 thousand restaurants around the world in 119 countries. The chain has remarkably gone form offering just a few items on its menu to a wide range of over a 145 diverse items on its menu. Needless to say McDonalds has embedded itself within the world’s society. The way McDonalds runs its business has many different components. These different items include geography of a location, Weber’s model, development, and mass consumption.

Headquartered in United States of America (USA), McDonalds is known as the emblem to globalization with their successful worldwide franchises. McDonalds are a leader in the fast food industry. They have served over 68 million customers daily (Burger Business, 2012). McDonalds have around 35 000 restaurants worldwide, with 1.9 million employees working under their majestic corporation. Furthermore, 80% of their restaurants are franchised (McDonalds, 2014). Forbes (2013), ranked McDonalds #6 in the world’s most valuable brands. With a brand value of US$39.4 billion and US$88.3 billion of revenue, McDonalds topped the restaurant industry in the list. Now, how did McDonalds came about this success? Entrepreneur Ray Kroc bought over McDonalds in 1954 from the McDonalds brothers that saw the growth of the successful business (McDonalds, 2014). Ever since then, McDonalds had been the name on everyone’s lips when talked about scrumptious, tender, mouth-watering foods. McDonalds stated, “By 1958, McDonald’s had sold its 100 millionth hamburger.”. It was a success like no other. McDonalds were one of the first to bring the concept of fast-food in the food industry at the early era of 50s. It catered to its most famous menus – Filet O Fish, Big Mac and Egg McMuffin.

For several health-conscious entities, the contemplation of McDonalds’s food is likely to make you shudder, and “the thought of healthy food at McDonald’s would make you laugh”. McDonald’s, would like you to consider that their joint is a crucial commercial for health nuts, no quantity of marketing can alter the facts. McDonald’s food is regularly loaded with additives and other sickening chemicals to maintain the freshness. However, there are absolutely healthier choices than a Big Mac and a large fry.

From drive-through restaurants, to Chicken Mc-nuggets to a hamburger joint, McDonald?s has come a long way. It?s the leading chain of fast food restaurants in the world that serves more than 55 million clients on the daily basis. In 1940, the corporation was established by two brothers from California, Maurice and Richard McDonald. However, directed by Ray Kroc, the current McDonald?s business times its establishment to the inaugural of a licensed restaurant on 1955, in Illinois. Later, the McDonalds expanded globally after Kroc bought the brothers? capital in the company. Today, McDonald?s runs about 32,000 restaurants globally, in about 115 countries (Eric, 2001). The restaurant provides its clients with great tasting and cheap food; dealers with a mutual obligation to deliver the highest quality products and ingredients; and franchisee and staff with opportunities for growth. Through its growth into numerous worldwide markets, the company has become a figure of globalization and a great supporter of how Americans live. It has become a common public debate topic about consumer responsibility, company ethics, and obesity, due to its fame (Eric, 2001).

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

The influence of McDonald’s making its way to Japan was direct by expanding the corporation of a successful business all over the world. Although, the start of McDonalds in Japan lead to some hesitation because it was looked upon as their culture was being changed to an American way it later became a hit (Koetse, 2012). McDonald’s eventually adapted their menu to meet more of the Japanese food traditions such as rice burgers and teriyaki burgers. In addition, for desert, a green tea ice cream was launched for their taste. The seating was adapted so everyone could sit together and enjoy their meal. With the changes McDonalds has made in Japan fast food is now looked at as something trendy, even teenagers go there to study and hangout with their friends. Fast food is becoming a part of everyday life in Japan (Koetse, 2012)

First we could say that McDonalds is an American icon, but now it’s safe to say that it’s a well know iconic company around the world. With over 30 different names for McDonalds here are a few interesting ones, and in which part of the world these names are used. McDonald’s is also known as the Golden Arches, Mickey-D’s,  Macca’s (Australia), Mackey-D’s, Placcy-D’s and McDog (Britain), McDo (France), MacDoh (Quebec), Mekkes, Mekki, McDoof [literally McStupid] and Der Schotte (Germany), MacDee (Indonesia), McDonaldos and McDonas (Mexico), McCancer (U.S).The nest few parts of the analysis we will breakdown McDonalds structure and go in detail. First we will start with the financial analysis and company’s health; second we move to external analysis and porters 5 forces, third we will discuss internal analysis, fourth we will identify what kind of strategy McDonalds implement and follow, and lastly what I think will be beneficial and how to implement certain changes.

McDonald’s Brunei was established on the 15th December 1992 which is situated at Gadong and recently the restaurant has opened their first McCafe in Brunei on 14th December 2014. McDonald’s has become one of the most recognized and respected brands in the world. Globally, more than 80% of McDonald’s restaurants are owned and operated by independent local men and women. McDonald’s Brunei also

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.