Mcdonalds : A Fast Food Restaurant Company

McDonald a re-known restaurant chain originated in 1954 in California, USA. Its franchisees operate McDonald restaurant which offers variety of services including coffee, soft drink, beverages and other food. In accordance to conducted survey 31st Dec 2009, company operates or runs 32,489 restaurants in 118 countries.

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

McDonald’s was first established in 1940 by Dick and Mac McDonald in San Bernardino, California. Their headquarters is now located in Oak Brook, Illinois. Globalization and technological changes have impacted the way McDonalds conduct business. “Globalization is the increasing economic interdependence among countries and their organizations as reflected in the flow of goods and services. (Hitt, Ireland, and Hoskisson, 2013, p.9). McDonalds has grown from one restaurant to a multi-international franchise, servicing millions of customers in over 119 countries. A minimum of five hundred dollars is needed to open a franchise. The first international franchise opened, 1967 in British Columbia followed by Costa Rica. What is unique about the international franchise is every

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

McDonalds is by far one of the largest and most influential fast food chains in the world. This one corporation can change and influence a very large amount of the United States economy all on its own. If McDonalds were to go bankrupt and close all of its restaurants then millions of people would lose their jobs. McDonalds provides health care and other basic benefits to all of its full time employees, and without these benefits then these people would go uninsured and could not make it. McDonalds also makes up a very large amount of capital put into the United States economy by its customers. Many people who cannot afford to go to a nice sit-down restaurant opt to the much cheaper alternative and decide to go to McDonalds to buy food. A large

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald 's is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 stores. Mcdonald 's was founded in 1940. Mcdonald 's was originally a barbecue restaurant owned and operated by brothers Richard and Maurice McDonald. In 1948 the two brothers reinvented their business as a hamburger restaurant using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. In 1955 Ray Kroc entered the company as a franchise agent, where he later purchased Mcdonald 's from the two brothers. A McDonald 's restaurant is operated by either a franchisee,

The McDonalds chain expanded both internationally and domestically, reaching a total of 10 000 restaurants by 1988. 35 000 outlets are operating in more than 100 countries. McDonald’s growth was so quick that it was said a new McDonald’s outlet opened every five hours somewhere around the world. McDonald’s became a popular family restaurant selling affordable food that appealed to both adults and

McDonald’s Corp operates and franchises McDonald’s restaurants in the global restaurant industry. The restaurants are either operated by the company or by franchises that includes conventional franchises and foreign affiliates and development licensees (Bloomberg). “McDonald’s is the world’s leading global food service retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day” (McDonalds). One of McDonald’s biggest competitors is Yum Brands that has about 41,000 restaurants in 125 countries.

McDonald 's, or simply McD, is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. Today, McDonald 's is the world 's largest restaurant chain, serving approximately 68 million customers daily in 119 countries across approximately 36,615 outlets. A McDonald 's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald 's Corporation revenues come from the

For a franchise like McDonald’s, an introduction is not really necessary. They have been a top fast food provider since the industry began. Beginning as a Barbecue stand, the restaurant was started by Richard and Maurice McDonald in 1940. Realizing the potential in the ever- growing hamburger type restaurant, they converted the Barbecue stand into a hamburger stand; modeling it like a production line for maximum efficiency. After seeing how well the company was doing, businessman Roy Kroc, who was their franchise agent, bought the company from the two brothers. After his purchase, the McDonald’s franchise flourished.

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.

McDonald’s is a leading global food service retailer with more than 35,000 restaurants serving nearly 70 million people across 100 countries every day. It was found in 1940 and it was the first fast food industry in the world market. It has 1.8 million employees and 80% of the restaurants are franchised. The main revenue of McDonald’s is generated from rent, royalties and fees paid by the franchisees.

McDonald 's is the globes largest chain of fast-food restaurants, serving more than 58 million customers daily in over 119 countries. It first opened its doors in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California, and their creation of the "Speedee Service System" in 1948 created the blueprint of the present day fast-food restaurant. In 1955, McDonald 's Corporation credits its true founding to the opening and operations of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois. Kroc later purchased the McDonald brothers ' equity in the company and led its

McDonald’s, as we know it today was founded and incorporated by Ray Kroc in 1955. Mr. Kroc bought the rights from the originators brothers Maurice (Dick) and Mac McDonald. Today the McDonald 's Corporation is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day. - Getting to Know Us. Retrieved December 15th, 2014