Mcdonalds : A Successful Company

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

Headquartered in United States of America (USA), McDonalds is known as the emblem to globalization with their successful worldwide franchises. McDonalds are a leader in the fast food industry. They have served over 68 million customers daily (Burger Business, 2012). McDonalds have around 35 000 restaurants worldwide, with 1.9 million employees working under their majestic corporation. Furthermore, 80% of their restaurants are franchised (McDonalds, 2014). Forbes (2013), ranked McDonalds #6 in the world’s most valuable brands. With a brand value of US$39.4 billion and US$88.3 billion of revenue, McDonalds topped the restaurant industry in the list. Now, how did McDonalds came about this success? Entrepreneur Ray Kroc bought over McDonalds in 1954 from the McDonalds brothers that saw the growth of the successful business (McDonalds, 2014). Ever since then, McDonalds had been the name on everyone’s lips when talked about scrumptious, tender, mouth-watering foods. McDonalds stated, “By 1958, McDonald’s had sold its 100 millionth hamburger.”. It was a success like no other. McDonalds were one of the first to bring the concept of fast-food in the food industry at the early era of 50s. It catered to its most famous menus – Filet O Fish, Big Mac and Egg McMuffin.

McDonald brothers opened their restaurant in 1948, and along with several other fast food chains that still exist today opened right after. Burger King and Taco Bell started in the late 1950s. Mcdonald’s is one of the fastest and largest growing fast food chains in America. Despite Mcdonald’s success, their brand does not always gain positive feedbacks from around the world. Protestors from many countries like China, Russia, Holland, India and even United Kingdom have accused McDonald’s for aggressively selling unhealthy food to consumers all across the globe.

The best way to describe McDonalds position in the market is that every company has its peak and McDonalds has hit its peak. Started in 1940 by Dick and Mac McDonald in San Bernardino, California. However, it didn’t start as a burger joint, it actually started as a BBQ joint. Moving to the financial standing of McDonalds, currently they aren’t doing to well, but they are making progress. McDonalds released its results for second quarter:

McDonalds's is one of the most powerful, influential, and well-known global companies. In the late 1940’s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California. They invented an entirely new concept based upon speed service (fast food) and low prices. McDonald’s is now the largest and best-known foodservice and one of the best-known and powerful brands in the market.

First, I will Identify and research McDonald with a successful global business strategy and provide basic background information. Second, I will discuss the strategies of McDonald utilizes to get their product distributed internationally and how they address risks and meet business demands.

In the year 1955, the first McDonalds franchise was opened in Des Plaines. McDonald’s Corporation was launched that same year. In 1961 Kroc bought out the McDonald bothers. By the steady growth of the restaurant, the business’s stock began trading publicly in 1965

McDonald's is an American fast food restaurant chain. It was founded in 1940 as a barbecue restaurant owned by Richard and Maurice McDonald, in San Bernardino, California. The first McDonald's franchise using the arches logo opened in Phoenix, Arizona in 1953. Businessman Ray Kroc joined the company as a franchise agent in 1955 and soon bought the chain from the McDonald brothers. Its headquarters are based in Oak Brook, Illinois.

McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino, California by Ray Kroc. The company is currently headquartered in Oak Brook, Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40,000, which are spread all over the world, in 119 countries and territories. McDonalds has expanded into many international markets, and the firm has become the symbol of globalization worldwide (McDonalds, 2009). More than 70% of McDonald’s restaurants are owned and operated by

McDonald 's Corporation is the world 's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily across the world. It began in 1940 with a restaurant opened by two brothers by the name of Richard and Maurice McDonald in San Bernardino, California. The two brothers decided they needed to open in a new building in order to achieve two goals. Those stated goals were to make efficiency improvements,

McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their

The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).

McDonald’s is the one of the leading fast food restaurant chains all over the world. This company firstly opened in San Bernardino, California in 1940 as a barbecue shop owned by two brothers, Richard and Maurice. After opening the restaurant they started to serve around 25 items and they became popular and profitable as-well. In 1948 they reorganized their business as a hamburger restaurant only to sell hamburgers, milkshakes and French fries. Ray Kroc opened his first

McDonald’s, as we know it today was founded and incorporated by Ray Kroc in 1955. Mr. Kroc bought the rights from the originators brothers Maurice (Dick) and Mac McDonald. Today the McDonald 's Corporation is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day. - Getting to Know Us. Retrieved December 15th, 2014

McDonald's is a famous fast food restaurant known in 119 nations around the world. They are best known for their hamburgers