Mcdonald's Advertising

1454 Words Jun 8th, 2012 6 Pages
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
Advertising appeals to consumers through common images; the logo used is well-designed and there is a clear separation of art from commerce. Advertisers use these iconic images to appeal to consumers since they symbolize or stand directly for
…show more content…
With the expansion of McDonald’s to a worldwide market, the company has become a symbol of globalization. At the same time, it has acted as the spread of the American system of living. Its prominence has also resulted to regular topics of public debates on obesity, business ethics and consumer responsibility.
The company also introduced a café style in accompaniment to the restaurant. To accommodate the recent trend of high quality coffee and recognition of coffee shops in general. A number of locations are connected to convenience stores and gas stations, while others are situated in Wal- Mart stores. This level of achievement is an indication of effective advertising or else truthful rhetoric.
The corporation also earns revenue as an investor in properties, as an operator and franchiser of restaurants. The company’s business model is slightly different from other fast- food chains. In addition, franchising fees and marketing fees are calculated as a proportion of sales.
According to Schlosser close to one in eight workers in the United States, have been employed by McDonald’s at some point. McDonald’s is the largest private operators of play grounds in the United States, at the same time being the leading purchaser of beef, pork, apples and potatoes. (Schlosser, 42) The selection of meats that the company uses varies with the culture of the hosting country.
Many researchers, including some

More about Mcdonald's Advertising

Open Document