Mcdonalds : An American Icon

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

“I’m lovin’ it” (mcdonalds.com) is the motto for McDonalds. I can remember watching the commercials on my television and wanting to eat McDonalds. Going to McDonalds was my favorite place to eat as a kid. I loved the salty fries and the prize you would get in a happy meal and I would beg my parents to take me so I could get them. When I was little they had the slide and ball pit, which I absolutely loved to play in. As I got older I started to learn about different cultures and I was always curious how the American businesses impacted other countries. I always knew that McDonalds made a ginormous impact in America. Every kid wants a meal from McDonalds but I would wonder if children in other countries would crave McDonalds meals like Americans

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

When faced with the task of providing nutritious and healthy food to a large population, the American government seems to neglect both ideas; instead, we are fed diseased, pesticized food concepts. Why concepts? Because the food we eat daily is a mere reminder that general American health means nothing, and large profits are everything. Food is now mass produced, the idea of farms and mills have been completely removed from the process of food making and replaced with machines and large factories. Though we think we have escaped this concept of Mcdonaldization regarding our food, we have not, the food industry continues to practice this basic infrastructure: Control, Efficiency, Calculability, Predictability,

Chapter ten begins with the author talking about his visit to Plauen, Germany. He then gives a description of the population before, during, and after World War 2, informing its readers that Plauen was abandoned after Britain bombed the city. Plauen was occupied by the U. S.A. and the Soviet Union during and after the war, and was a common place where protests broke out. According to the book, after the war ended McDonald’s was the first corporation to open a new building in the city.

McDonaldization is a process that affects various sectors and is a symbol of American culture that is efficient, controlled, calculability, and predictability. This item I picked for the kitchen/foods list is the Keurig, which is a coffee maker. It is fast and convenient with how it saves people time from getting up earlier in the morning before work or the start of their day to make coffee. Therefore, you then will get more sleep which can lead you to a better mood and have you actually want to get the day going. It is also more simplified by already having the pre-made K-cups pods ready for you to just put in the top and press a button rather than scooping actual coffee out of a bag into the cups, adding water and waiting for it to boil.

Picture this: you’re driving down the road and suddenly you feel deep down inside you, your stomach start to rumble. You realize you need to get some food inside you so you don’t get hangry. When you start looking for a place to eat you come to a choice; Panda Express or McDonald’s. What do you do? Obviously, you choose McDonald’s because you’re a true patriot and love America, they promote healthier living for children, and the prices, and amount of food you receive is reasonable.

As I searched and searched FD or him, he finally walk in the door. I said, "Mr.McDonald are the results in for band clinic?" He replied, "Maybe, maybe not." I looked at him angrily he slightly smiled and raised a sheet of paper. I ran and snatched the paper out of his hand. I motioned for another student to come look with me. We scanned the paper for both of our names.

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States, McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac)

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.