Mcdonald's And Employee Motivation Essay

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Definitions of motivation: There are many ways in which motivation can be defined. Generally speaking, motivation comprises an individual’s effort, persistence and the direction of that effort. In simple terms, it is the will to perform. (Brooks, I, 2006). Eugene Mckenna thinks that with motivation, people respond to conditions operating within and outside themselves, and go the extra mile at their role. To motivate people, elements such as needs, motives, drives and goals or incentives of individuals have to be looked at.(Mckenna, E, 2000). The first definition is about what motivation means in broad and simple terms. Whereas, the second one looks at what motivates people. How understanding motivation can help in improving the…show more content…
(Brooks, I, 2006). Theories of motivation: There is several motivation theories, some of them are as follows: Maslow’s hierarchy of needs: It is represented in a form of a pyramid. Basic needs are at the base of the pyramid, and the person fights to move upwards through the hierarchy each time one need is satisfied. In order for the company to motivate people, it has to give them the opportunity to satisfy their needs and fulfil their goals for them to behave in ways it desires. (Brooks, I, 2006). Those needs are: • Physiological needs: they are the needs that have to be satisfied regularly such as drinking water and eating food for survival. People are motivated to satisfy these needs, and the consumption of products related to these needs is high. .(Mckenna, E, 2000). • Safety needs: they consist of physical, emotional and job securities. When there is uncertainty about continued employment with the organisation, security needs are aroused. Equally, safety needs are aroused when there is a threat of health and safety hazards. .(Mckenna, E, 2000). • Affiliation needs: they came higher than safety needs. They are the needs to have social contacts, belong to a group, to have friends and love. In this context, people are motivated to buy products that meet with the social approval of others. Affiliation needs are vital motivators of behaviour at work where there is a need to belong to a group to make friends and be accepted by colleagues. Not
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