Assessment
Selected Organization - McDonalds Restaurant Company Profile
McDonald a re-known restaurant chain originated in 1954 in California, USA. Its franchisees operate McDonald restaurant which offers variety of services including coffee, soft drink, beverages and other food. In accordance to conducted survey 31st Dec 2009, company operates or runs 32,489 restaurants in 118 countries.
Within food service industry, corporation of McDonald operates its restaurants and supply products to most of its restaurants working independently- possessed by its distribution centers thus approved by company. At these privately owned restaurants employees are well trained thus providing efficient customer services. Further McDonald has well developed
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(Cheng & McKinley, 1983)
For effectively managing change it is significant that all stakeholders must be aware that present change has been brought for organization benefit and organization management must analyze trends of current market and predict scenarios of future so that they can prepare for next required change for McDonald. (Carlopio, 1998)
New changes success in management cannot be properly predicted as it is dependable on society and young generation attitudes. Changing McDonald image from fast and junk food to a company that provides healthy food is not easy task but it can be possible by strong marketing and advertisement campaigns the message can be forwarded to people and new image of McDonald can be promoted thus getting people rid of critic’s comments that McDonald is fattening and unhealthy brand. (Gordon & Howell, 1959)
Innovation can be explained as new ideas bunch that can be implemented successfully and innovation can be driven by two major factors that is innovation which is technology based and second is innovation that is based on demand. (Kuhn,
About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.
McDonald's has successfully met the demands of its customers by gradually adding to their menus. Breakfast meals, hamburgers, chicken, salads, salads and even desserts are provided by the restaurants which aids in the success of McDonald's. The organizational structure for McDonald's
McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.
McDonald 's is a privately owned company that is part of a food industry that is consistently evolving with strategic management and strategic competitiveness at the forefront. McDonald 's goal is to be a pioneer in delivering exceptional customer service in meeting the needs of their customers with quality and affordability. This research will present McDonald 's impacts of globalization and technology. The industrial organization model will be discussed to determine steps needed to maximize the potential for increased earnings. Furthermore, McDonald 's vision, mission, and stakeholder impacts will be presented which is essential.
There are changing societal trends in the areas where McDonald’s operate. There are changes in consumer preferences and also in some communities they culture different as compared to other areas in the market. To remain relevant in the market, they have to deal with these issues by conducting market research that will help them be knowledgeable of the needs of the market. They also need to adjust their menu to suit the needs of the consumers.
Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:
McDonalds has been around since 1940, when it was created by Nick and Mac McDonald in Bernardino, California. Since then McDonalds has only grown around the world in popularity and business. There are currently more than 33 thousand restaurants around the world in 119 countries. The chain has remarkably gone form offering just a few items on its menu to a wide range of over a 145 diverse items on its menu. Needless to say McDonalds has embedded itself within the world’s society. The way McDonalds runs its business has many different components. These different items include geography of a location, Weber’s model, development, and mass consumption.
McDonald’s is the leading global food service retailer with 1.8 million employees who serve 69 million people in 118 countries each day; from more than 34,000 local restaurants, 80% of which are franchised. ("Getting to know," 2013)
From drive-through restaurants, to Chicken Mc-nuggets to a hamburger joint, McDonald?s has come a long way. It?s the leading chain of fast food restaurants in the world that serves more than 55 million clients on the daily basis. In 1940, the corporation was established by two brothers from California, Maurice and Richard McDonald. However, directed by Ray Kroc, the current McDonald?s business times its establishment to the inaugural of a licensed restaurant on 1955, in Illinois. Later, the McDonalds expanded globally after Kroc bought the brothers? capital in the company. Today, McDonald?s runs about 32,000 restaurants globally, in about 115 countries (Eric, 2001). The restaurant provides its clients with great tasting and cheap food; dealers with a mutual obligation to deliver the highest quality products and ingredients; and franchisee and staff with opportunities for growth. Through its growth into numerous worldwide markets, the company has become a figure of globalization and a great supporter of how Americans live. It has become a common public debate topic about consumer responsibility, company ethics, and obesity, due to its fame (Eric, 2001).
The strategic focus and organizational management has arranged McDonalds to compete effectively in an already competitive business and thus edge a competitive base in the industrial environment and enjoy a niche market for its company. McDonalds thousands of customers visiting their restaurants on a daily basis because of the skill of McDonalds to create a company’s image that strengthen people to get attached to the culture of fast food. As such, there is an appropriate customer base which McDonalds uses as a market entry strategy. Together with advertising companies that leaves the brand image in the consumer’s mind, McDonalds continue not only to enter the market but also to enlarge their market size. As a result, there a few number of strategies
McDonald's Corporation (McDonald’s) is the world's largest foodservice retailing chain. The company is known for its burgers and fries which it sells through over 30,000 fast-food restaurants in over 119 countries. A majority of McDonald’s restaurants are operated by franchisees. The company also operates restaurants under the brand name ‘The Boston Market’. The company operates primarily in the US and the UK. It is headquartered in Oak Brook, Illinois and employs 465,000 people.
According to Corporate Mcdonald online page, Mcdonald's global food service retailers over 36,000 locations in over 100 countries. As states online, "More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women" (CorporateMcdonlds.com).
What is innovation? Innovation is not creation or invention. Innovation is not a simple concept of create or invent a new product either. It is innovation that is to build a new successful product or a theory which will be accepted by people in the market. And linear models of innovation are a description of innovation process. It is a unidirectional, incremental process from basic science, applied science, design or engineering, manufacturing to marketing. To linear models, knowledge flow is very simple in the process of innovation. The origin of innovation is science, the basic science. It will increase the production of innovation when increasing the investment to science. Actually, technology-push model and need-pull
McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their
Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.