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Mcdonalds And Organizational Management: Company Profile Of Mcdonalds

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Selected Organization - McDonalds Restaurant Company Profile
McDonald a re-known restaurant chain originated in 1954 in California, USA. Its franchisees operate McDonald restaurant which offers variety of services including coffee, soft drink, beverages and other food. In accordance to conducted survey 31st Dec 2009, company operates or runs 32,489 restaurants in 118 countries.
Within food service industry, corporation of McDonald operates its restaurants and supply products to most of its restaurants working independently- possessed by its distribution centers thus approved by company. At these privately owned restaurants employees are well trained thus providing efficient customer services. Further McDonald has well developed …show more content…

(Cheng & McKinley, 1983)
For effectively managing change it is significant that all stakeholders must be aware that present change has been brought for organization benefit and organization management must analyze trends of current market and predict scenarios of future so that they can prepare for next required change for McDonald. (Carlopio, 1998)
New changes success in management cannot be properly predicted as it is dependable on society and young generation attitudes. Changing McDonald image from fast and junk food to a company that provides healthy food is not easy task but it can be possible by strong marketing and advertisement campaigns the message can be forwarded to people and new image of McDonald can be promoted thus getting people rid of critic’s comments that McDonald is fattening and unhealthy brand. (Gordon & Howell, 1959)
Innovation can be explained as new ideas bunch that can be implemented successfully and innovation can be driven by two major factors that is innovation which is technology based and second is innovation that is based on demand. (Kuhn,

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