Mcdonalds And The Fast Food Industry

1617 Words Nov 1st, 2015 7 Pages
Company Overview
McDonalds has been the front-runner of the fast food industry ever since it was founded more than 50 years ago. This fast food mogul has provided millions of Americans and people around the globe with their services. However, since the Companies founding in a Chicago suburb to the globally recognized Corporation it is now various problems have begun to slow down the sales and growth of the Organization. As of 2014, McDonalds had 36,528 restaurants in 119 countries. The Companies main selling products include: the Big Mac, Quarter Pounder, Chicken McNuggets, and the McFlurry desserts. Many stores also offer breakfast menus which include; the Egg McMuffin and McGriddles. McDonald’s purchases food, packaging, and equipment from numerous independent suppliers from all over the globe. (Value Line) One new feature of the Company is that as of 2014 McDonalds will offer all day breakfasts; which has turned out to be a logistical nightmare for managers and employees. McDonalds is a franchised restaurant. This means that certain standards and policies are in place that will protect the brand as well as the Companies image. McDonald’s operates and franchises McDonald’s restaurants, which serve a locally-relevant menu of food and drinks at affordable prices. In 2014, about 81% of McDonald’s restaurants were owned and operated by independent franchises. The company typically owns the land and building, or secures a long-term lease for the restaurant location, with the…
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