Mcdonald's Case Study

McDonald’s is a well-known fast food brand. It has been widely criticized for its advertising practices, which have heavily influenced children. It has also been accused of contributing to childhood obesity as well. After reading the case “CASE 2-7: McDonald’s and Obesity” I believe that McDonald’s has a right to advertise as much as they want. “If a food has a right to exist, a marketer has the right to advertise it”” (“McDonald’s and Obesity, n.d.). I think that any company should be able to advertise as much as they want to, but they should be respectful and advertise effectively. From the case study, it shows that McDonald’s is trying to accommodate and respect its role in obesity. McDonald’s is acknowledging the problem and is making changes. They are “promoting ongoing menu changes, the posters feature items such as a salad, a pile of free range eggshells, piece of fruit, and cups of cappuccino” (“McDonald’s and Obesity, n.d.). The company does advertise a lot, I can say from my experiences I have seen a lot on TV and through ads. I do think that they are reaching out to show they do have healthier options, which is why I feel that they should be able to advertise as much as they want. Regardless of the changes, I feel the company should be able to advertise as much as they want because when it comes down to it, it is ‘our’ choice to purchase their products and consume them whether they are healthy or not. They should not be restricted because they are a fast food company. The company has good advertising, as seen through their success. Advertisements are very persuasive and make you want what every thing they are selling, but it should not be the company’s fault. I do think that they should respect that obesity has become a problem and make effective choices when it comes to advertising, but they should not have to cut down. Fast Food companies should just be more aware and promote healthier option that they now have.

Managing Diversity in the workplace is more than just an acquired skill, it is "a way of thinking" (1). It involves creating an environment that allows all employees to contribute to organizational goals and experience personal growth. The key is to help employees reach their full potential by creating an environment that will allow them to be motivated and productive and ultimately, be beneficial for the organization.

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

Managers will receive diversity training as well as tolerance training and strategies for effective leadership in organizations.

Most white people grow up in predominately white neighborhoods and attend schools with white classmates being taught by white teachers with topics chosen by white men. Not being exposed to more cultures and races creates a misjudgment of other groups. By the age of 3 we learn the concept of racial order and being white is the best race possible. Diversity in the workplace and intellectual diversity relating to human resources is important to look at with people’s upbringing. In human resource departments it is important to include diversity training to create a good environment in the workplace. This training will help minimize discrimination and harassment lawsuits. By creating an accepting environment, the employees can learn to work with employees that have differences. This can improve the efficiency in the workplace and improve the brand. This expectation of the company can be a psychological contract with the employees that they will follow these expectations. The three components involved in diversity training is legal awareness which has to do with the legal implications that could come along with discrimination. cultural awareness is the second component that helps the employees understand the differences in the world and learning to appreciate differences in peers and other employees. Lastly is sensitivity training that deals with emotions and empathy in the workplace. This is probably

There are many possible key players in diversity training. In the case of a McDonald's franchise, the franchise owner probably has the largest stake in success of that organization. Therefore, it would be important for the franchise owner to

selection, and presented through orientation and coaching around a clear plan that will support quick mastery. The development consultant presents the new executive with the strategic and human resources, and also existing obstacles, clearly outlined in an "integration plan" (Fisher and Congel, 2009, p. 25) that itself integrates subordinates, peers and senior executives into reciprocal orientation, new leader to culture and culture to new leader, horizontally and vertically upward and downward at the same time. The result seems to depend most on the clarity and achievability of immediate short-term objectives, in order to build the confidence and credibility the new executive will then deploy on the strategic plane.

Many employers are unaware of the benefits of and ways to achieve workplace diversity. This Diversity and inclusion training plan provides this information. This plan is designed to be presented by an individual who is knowledgeable in diversity and business strategies and who is familiar with the company’s strategic business plan. By the end of this training the employee should be able to provide a clear understanding of what diversity is and what it is not, to raise a greater awareness and sensitivity to diversity issues that go well beyond

Diversity is what makes people different, not just culturally but in human differences. Having a multitude of differences in the workforce gives an organization the ability to use many ideas to reach a common goal. A person could say that a diverse group of people together in one room can accomplish greater achievements than a room filled with the same types of individuals. Managers understand the concept of diversity, and how important diversity is to the success of a company’s ability to implement programs that continue to develop a harmonious and diverse workplace. The recognition that diversity is a reality in the workforce has generated an enormous amount of activity over the years among leaders in business, government, and civil

For diversity and inclusion training to be successful, it must have a powerful Impact in which it reaches employees in a profound and meaningful way. It must provide ongoing conversation inviting new viewpoints, actions, and proposals. It must engage the audience on varied levels of learning allowing the members to participate and provide opportunities for questions, participate in activities and will allow for respectful debate. Lastly, it will allow members to walk away with a different attitude and understanding toward diversity (Ward, 2008).

Proponents for diversity training will point to the results seen in some organizations, such as increased productivity, creativity and individual thinking. Diversity Training is the technique of implementing how relationships among people can develop, and how they can learn to understand and accept each other, for the sake of improving the whole organization. Diversity training purpose is to improve the whole organization environment for workers, so that they can reach their full potential. Research suggests that when organizational strategy and HR practices associate diversity related activities and programs, diverse organizations are more likely to lead to positive and creative performance

The company of my business project is McDonalds. McDonald's is known best for its fast foods and they can also be found mostly across the United States. McDonald’s average market cap is around $106.4 billion per year. This shows how much consumers are willing to purchase for food on the menu. McDonalds are not only found around the United States. They can also be found internationally. You can find McDonald's in China, South Korea, and other parts of the world. To improve their needs and product fulfillment, the company basically ran a schedule that is a basic strategy, and that is to improve and enhance customer service expectations. This means that they tend to try hard to make sure the customers are happy after buying their products and also it will allow the business to be really successful.

In 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San

Over the last four years, I’ve delt a great deal with RFID supply chains, and have seen first hand the positive advancements that are made with them. If given the opportunity to lead this project with your company, I believe I can close the gap between Intel and it’s competitors.

Self managed teams: every crewmember in McDonalds works with the team spirit. A member of head of department takes 3 rounds a month to check the position of a particular store. This will in turn motivates the employee to work in a more efficient way and