Mcdonalds Case Study Project Managment

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

Headquartered in United States of America (USA), McDonalds is known as the emblem to globalization with their successful worldwide franchises. McDonalds are a leader in the fast food industry. They have served over 68 million customers daily (Burger Business, 2012). McDonalds have around 35 000 restaurants worldwide, with 1.9 million employees working under their majestic corporation. Furthermore, 80% of their restaurants are franchised (McDonalds, 2014). Forbes (2013), ranked McDonalds #6 in the world’s most valuable brands. With a brand value of US$39.4 billion and US$88.3 billion of revenue, McDonalds topped the restaurant industry in the list. Now, how did McDonalds came about this success? Entrepreneur Ray Kroc bought over McDonalds in 1954 from the McDonalds brothers that saw the growth of the successful business (McDonalds, 2014). Ever since then, McDonalds had been the name on everyone’s lips when talked about scrumptious, tender, mouth-watering foods. McDonalds stated, “By 1958, McDonald’s had sold its 100 millionth hamburger.”. It was a success like no other. McDonalds were one of the first to bring the concept of fast-food in the food industry at the early era of 50s. It catered to its most famous menus – Filet O Fish, Big Mac and Egg McMuffin.

In the Article “Best Tasting Fries, Aaron Francis explained that “McDonald’s fries are the best tasting fries that he has tasted in a long time” (9).On the other hand Burger Kings food taste horrible, the fries is salty and saggy, the burgers are huge and sloppy with a lot of calories which is unhealthy. In the Article “Horrible Fast Food, Edwin Michaels explained that “Burger Kings food is atrocious” (4).So it is very obvious that McDonalds is the best of the two.

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

In 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San

McDonald’s is facing numerous problems such as, increase of major competitors in hamburger and non-hamburger segment, increase of substitutes, and change in eating habitats. The fast-food industry is a mature market making it necessary for companies like McDonald’s, Burger King, and Wendy’s to find new marketing strategies to stay competitive and maintain market share. Fast- food chains have multiple competitors, which have many similarities and differences causing bargaining power of buyers to be very high. This makes it crucial for McDonald’s to acquire resources and develop capabilities in order to develop a competitive advantage. In addition, they need to make trade-offs on what strategies they see more effective to help keep this competitive advantage and long-term profits.

Rebranding “Mc Job” as a career involves company’s appreciation, recognition and future promotion that break the ice of the old perception of “Mc Job” to create brand new work environment in the QSR industry.

McDonalds Corporation had developed to become the leading fast-food chain of restaurants since its inception to the extent that it serves more than 47 million customers across the globe on a daily basis. The corporation is the largest global food-service retailer since it has over 30,000 local restaurants that serve approximately 52 million people in over 100 countries every day. One of the critical factors attributed to the success of McDonald's global business is operations management, which focuses on the careful control of processes that are used in manufacturing and distribution of goods and/or services.

The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.

McDonalds have been part of the community and among people’s lives’ for over 4.5 decades providing people with fast, efficient and affordable meals. McDonald’s currently have over 900 stores providing more than 90,000 job opportunities across 8 different cities around Australia (McDonald’s, 2016).

Burger King started of with just one store in Miami, Florida. Today it runs over 11,000 branches and yet still seeking for more.

In this assignment I will be explaining how two different businesses are organised the two businesses I will be choosing MacDonald’s and Macmillan. McDonald’s organisation are ran as a private limited company and my other business is Macmillan is a charity non for profit organisation and both companies are still running today

Since it’s opening in April of 1955, McDonalds has become a popular global fast-food chain. Its popularity is mainly due to consistency, location and most importantly, price. By keeping food prices low, they gained the upper hand in the fast-food industry, but that doesn’t mean the food is also something to celebrate. McDonalds promoted the idea of cheap food at a cheap price. Their impact on global obesity increases as they gain more fame internationally. For years now McDonalds has known that their products have harmed the public by promoting an unhealthy diet. The dilemma now is to determine who will take responsibility for a now growing overweight society.