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What Is Mcdonald's Business Strategy

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McDonalds Expands to Vietnam
Hieu Le
Columbia Southern University
3

Contents
McDonalds Expands to Vietnam 3
Introduction 3
Company Profile and Industry 3
Country Description 4
Conclusion 5

McDonalds Expands to Vietnam
Introduction
McDonalds is one of the largest fast-food restaurants in the world, which serves burgers, soft drinks, and other type of foods and drinks as well. McDonalds was founded in 1940 by Maurice and Richard McDonald (McDonalds, 2016). The firm?s headquarters locates in Oak Brook, Illinois. McDonalds is currently serving over 100 countries globally, and it expands gradually in recent years. The firm?s business model focuses intensively on the franchising restaurants. Thus, the majority of the organization?s revenue depends heavily on its franchise divisions, which operate by its franchisees.
Company Profile and Industry
In March 1st, 2015, the company had hired the new CEO, Steve Easterbrook to revive its revenue, which has been declined in recent years. The firm?s major rivals include Burger king, Chick Fil A, Hardy, and Taco Bell. However, in the last decade, the fast-food industry has been noticed of business stagnation due to consumers change their eating habits to heathier foods. As the end of 2015, the total revenue of the firm is $66.3 billion, and its total asset is $38 billion (McDonalds, 2016). According to August, Mayer & Bixby (2013), joint venture is the most practical business strategy that businesses utilize in

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