Mcdonalds Executive Summary

First, Schlosser and Wilson describe the history of fast food. Everything started with a fifteen-year-old boy named Charlie Nagreen at a county fair squishing a meatball between two slices of bread, creating the hamburger. The authors then go on to talk about how McDonald’s was the first restaurant to introduce a quick system for customers to get their food. After seeing the success of the McDonald brothers, a businessman named Ray Kroc made a deal with them to travel the country, spreading the chain. Later, Ray Kroc would buy McDonald’s from the McDonald brothers. When other restaurants, such as Wendy’s and Burger King, saw the success of McDonald’s, they began to do the same thing, having a chain of identical restaurants across the United States. Not only did restaurants adopt this idea of complete sameness, but so did other companies such as

McDonalds is a fast food restaurant and its purpose is to provide the best and fastest customer service so in this way it will give the organisation a good reputation and help them to make more profit.

McDonald’s is a public limited company, meaning that ownership of the company is open for sale to the public. This may cause problems within the company in the instance that McDonald’s wanted to propose a change in their company. This means that the request would have to go through all the stakeholders in the company first. And since McDonald’s is a public company, it would be mean even more of a hassle trying to get all the stakeholders to agree to a new proposal.

McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States, McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac) McDonald as a

"As new products are introduced into the world market, there is increasing competitive pressure to save money by developing one product for everyone. Therefore, the company that can establish its standard as

Being a responsible corporate citizen, McDonald’s firmly believes in giving back to the communities it operates in. We love to provide support and encouragement to the people who need it the most. All our restaurants contribute to their local community and every year we help set up and support numerous educational, sporting and charity programs designed to help a wide range of people.

The strategic focus and organizational management has arranged McDonalds to compete effectively in an already competitive business and thus edge a competitive base in the industrial environment and enjoy a niche market for its company. McDonalds thousands of customers visiting their restaurants on a daily basis because of the skill of McDonalds to create a company’s image that strengthen people to get attached to the culture of fast food. As such, there is an appropriate customer base which McDonalds uses as a market entry strategy. Together with advertising companies that leaves the brand image in the consumer’s mind, McDonalds continue not only to enter the market but also to enlarge their market size. As a result, there a few number of strategies

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

They, in return, gave their dedication to the firm, promising high productivity and innovation. This gives the firm its competitive advantage in terms of speed of new product development and superior product quality and design, which translates into brand value.

On the other hand, buyers were more increasingly focusing on value and healthy foods. This condition can force McDonald and its competitor to offer product innovation that can attract the buyers and match with the buyers' requirements.

As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. As well as some not so good business decisions. In this paper, I will discuss some critical business strategies, which are linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction to the start of McDonald’s. In the second section, I will discuss the growth of the company and showcase the negative image that they have encounter over the years. The start of McDonald’s began in Manchester, New Hampshire by two brothers Dick and Mac McDonald and in the late 1920’s it migrated to

McDonald's is a leader in the global foodservice retailing business with more than 33,500 restaurants serving approximately 68 million people daily in 119 countries. McDonald's focuses on 5 Ps, which include price, products, people, and promotion to deliver exceptional quality service as well as delivering customer experiences around the world. Within the last eight years, the company has recorded success through innovative styles of providing excellent service to customer. McDonald's operates in four distinct geographical segments, which include:

The McDonalds Corporation is one of the largest chains in Fast- Food market. It spans over 68 million franchises and is known for serving over 99 billion customers. It has expanded overseas and implemented over 35,000 outlets. This essay will dissect the different aspects, and business ideas that the McDonald Corporation is using. From business management to social responsibilities to the environment and consumers, we will go into detail how McDonald use these different practices to help maintain and grow this large company.

The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars.

McDonald Corporation is the world’s largest chain of hamburger fast food restaurant. There are over 30,000 McDonald’s restaurants in more than 100 countries and served an average of 50 million customer daily. A McDonald restaurant is operated by either a franchisee or by the corporation itself. The very first McDonald was open in Singapore in 1979 and today there are over 120 McDonald restaurants across the island which served 1.2 million customers weekly. McDonald employs around 9,000 employees to keep their restaurant running across the island. (McDonald’s Company Profile, 2012)