Mcdonalds Fast Food Case Study

In February 22, 1992 a man by the name of Chris pulls his 1989 Ford Probe into the drive-thru of an Albuquerque, New Mexico McDonalds. Chris ordered a coffee for his grandmother, 79-year-old Stella Liebeck. Upon receiving the coffee Chris pulls into a parking space so Stella can introduce cream and sugar to her coffee. A 1989 Ford Probe lacks cupholders and features a slanted dashboard. Thus, Stella placed the coffee near her lap and opened the Styrofoam lid. At that moment, 180-degree liquid saturated Stella’s thighs, perineum, genital area, and inner thigh. The sweatpants worn by Stella acted as a sponge that held the scorching liquid close to her skin. Stella sustained third-degree burns over six percent of her body requiring

McDonald’s is one of the most well-known fast food restaurants worldwide. The brand was first established in 1940 by Richard and Maurice McDonald in San Bernardino, California, and was originally called McDonald’s Hamburger offering burgers, fries and drinks with quality and quick service. In 1955 Ray Kroc founded McDonald’s System Inc. and then later bought all rights to the McDonald’s brand. Since then he has brought it up to be a very successful, global business.

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

The start, and subsequent meteoric rise of the fast food industry in the United States has begun a revolution that sociologists have dubbed “McDonaldization.” In his book The McDonaldization of Society, George Ritzer defines McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world” (Ritzer, 1). Fast food is founded on the desires to maximize production and profit margins by taking the assembly line mentality and applying it to the kitchen.

The industrial revolution in the eighteenth century, changed dramatically the way of life for many americans. As fast food restaurants became a part of the american diet, many fast food chains competed aggressively to become the best, and maintain their spots at the top of the fast food chain. Given that many of these fast food restaurants still are profitable and successful today, there is no doubt that these companies are doing something to insure their food continues to draw people into their many restaurants and drive in locations. At an attempt to study the four principles of George Ritzer’s “McDonaldization of Society”, I observed three different fast food restaurants. My observations included McDonald's and Jack in the box..

McDonalds has been around since 1940, when it was created by Nick and Mac McDonald in Bernardino, California. Since then McDonalds has only grown around the world in popularity and business. There are currently more than 33 thousand restaurants around the world in 119 countries. The chain has remarkably gone form offering just a few items on its menu to a wide range of over a 145 diverse items on its menu. Needless to say McDonalds has embedded itself within the world’s society. The way McDonalds runs its business has many different components. These different items include geography of a location, Weber’s model, development, and mass consumption.

As the lifestyle trends of consumers are changing, the dining out market is growing, that would serve as an opportunity for the McDonald’s.

McDonald's is the world's largest chain food service retailer with over 30,000 locations in over 121 countries, serving wider than 58 million customers daily. In 1940, brothers Richard and Maurice McDonald start opened the business in San Bernardino, California. They introduced a system called "Speedee Service System" in 1948 to establish the principles of modern fast food restaurant. McDonald is one of the large companies in the world. It has more than one and a half million employees to serve their customers. They serve more than ninety-six percent of the world’s population at least once a year. McDonald's core products are hamburgers and French fries. Besides, it also sells chicken, salads, fish products and et cetera.

McDonald’s is the biggest chain of fast food restaurants in the world. In 2015, company has 36,525 outlets worldwide in 119 countries (MCD Annual Report 2015, 2016, p. 13) serving more than 70 million customers on daily basis (Mackey, 2014). McDonald’s is operating in Informal Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was difficult for the company. The global sales of the company dropped by 1% and operating income decreased by 4% (MCD Annual Report 2014 , 2015). McDonald’s brand image was negatively reported for unhealthy food and obesity among its consumers. McDonald’s is taking initiatives to improvise its menu, quality of food and the source of it. In a way, the company is also targeting different market segments and consumer age groups by ads and promotions and creating an emotional bonding with the brand (Blakely, 2012) (Dhaliwal, 2015).

McDonald’s has grown to become the largest restaurant chain in the world (Dess, et al., 2009). It all started with a vision by a milkshake machine salesman from Oak Park, Illinois (Dess, et al., 2009). He envisioned a

The process will analyze whether the company is stable, solvent, liquid or profitable enough to invest in. The analysis will focus on three sections, (A) Sales and Income Record, (B) Structure of Expenses, (C) Assets Distribution and (D) Capital Structure.

Subway is a franchise that has grown tremendously since its modest beginnings in the fast food market. The chain has over “40,000 locations, compared with McDonald 's 35,000. And while McDonald 's is struggling with lagging sales, Subway is plotting an ambitious expansion to

As organizations seeks ways to increase profits by filtering into international markets, many turn to the field of public relations as a way of reaching cross-cultural markets. Factors such as values, cultural differences, language barriers, beliefs, etc…in order to successfully promote an organization's products and services. Public relations practitioners have the responsibility to be the mediator between the organizations and public(s). According to Murphy and Dee (1992), " Public relations makes organizations more effective by building relationships with stakeholders in the environment that have the potential to constrain or enhance the mission of the organization." This role also involves

According to a research conducted by the National Restaurant Association (2013), about 33% of the consumers say that spending in fast food restaurants is an indispensable part in their lifestyles. It is for the reason that people in this fast phasing world prefer convenience foods that are served very quickly more than the home cooked meals that take time to prepare. This trend is sustained through the emergence of a prominent industry – the fast food.

McDonald’s is another company whose marketing success has made it the world’s largest food service retailer. It serves millions of customers around the world and has franchises in more than 100 countries. McDonald’s reaction to consumer trends and expectations is what has risen this empire to the top. The consistency of the restaurant’s product maintains its customer base and meeting social consumer needs by sharing nutritional information and providing healthy menu options continues to grow its customer base as well.