Mcdonald's Global Growth

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Contents Page Question 1.................................................................................Page 2 Question 2.................................................................................Page 3 - 6 Question 3.................................................................................Page 7 - 9 Question 4.................................................................................Page 10 - 11 Question 5.................................................................................Page 12 - 14 Question 6.................................................................................Page 15 - 16 Bibliography..............................................................................Page 17 - 18…show more content…
The pricing of McDonald’s were set to cater for the lower income group. While McDonald’s restaurants in the United States and many other countries are typically operated as franchises owned by private investors, the fast-food world leader has invested its own money to conquer Ukraine according to the article “McDonald’s continues expanding Ukraine Chain” dated February 07, 2007. According to an article in the Bloomweek Businessweek “McDonald’s tastes victory in Europe” Hennequin 's recipe for success focuses on upgrading the customer experience. "The brand position is different in different parts of the world," he says. In the U.S., customers tend to eat on the go, and therefore around 70 percent U.S. sales come from drive-troughs. Europeans on the other hand prefer to linger. "In Europe it 's more about the experience," he says. "It 's convenient and a destination place at the same time." The rapid roll out of McCafés is another Continental-style offering helping to drive growth. In France, McDonald 's began using kiosks where customers can order and pay for their food, because a majority of transactions there are made using debit cards. Now the kiosks, which also have been introduced in Germany, are being tested in other European markets. According to an article “Employee involvement and market orientation in a transition economy:
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