Mcdonald's Green Marketing Strategy

977 WordsMar 23, 20134 Pages
How McDonald’s Change Their Customer Perspective and Increase Their Sales with Green Marketing The green issue has became a global issue since year 1990s, peak in year 2000s. In business, it can drive people perspective to choose which brand was good or bad. McDonald’s probably is one of the company that realize this issue is very important for their business in this century. McDonald’s is the biggest fast food chain in the world with more than 32,000 outlets in 117 countries. The company has employed more than 1.7 million people. Last year, they’ve made 1.2 bn out from 6.1 bn. For years, many critics came up against McDonald’s about how bad they treat world environment and questioning how far they care about people healths, especially…show more content…
2012. How McDonald’s Came Back Bigger Than Ever. http://www.nytimes.com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever.html?_r=1pagewanted=all&&pagewanted=all. September 3rd 2012 Environmental Leader. 2012. McDonald’s Counters Criticism With Green Marketing Effort. http://www.environmentalleader.com/2009/05/19/mcdonalds-serves-up-green-practices/. September 3rd 2012. Salisbury, Peter. 2011. Behind the Brand: McDonald’s. http://www.theecologist.org/green_green_living/behind_the_label/941743/behind_the_brand_mcdonalds.html. September 3rd 2012 Laura, Nerdy. 2011. McDonald’s going green – I’m lovin’ it. …?. http://businessnerds.wordpress.com/2011/05/29/mcdonald%E2%80%99s-going-green-%E2%80%93-i%E2%80%99m-lovin%E2%80%99-it/. September 3rd
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