Mcdonald's Market Structure

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

| McDonald’s is a food service retailer and aimed at making profit and its restaurants are owned and operated by local people worldwide. Its mission is becoming a leader in food sector and best customer service according to their needs. Their main product is food.

McDonald is a famous fast food chain that started as a little hot-dog stand operated by the brothers of McDonald, Richard and Maurice. Raymond Albert Kroc, which was a distributor of a milk shake maker called the Multi-Mixer, saw the potential of the McDonald who had purchased 8 of his Multi-Mixers after Kroc visited their store at San Bernardino. (----) He was convinced that this could become an exploding potential across the globe and he offered his service to the brothers who were looking for a new franchising agent. After Raymond Albert Kroc

The vision and mission of McDonalds Is,” To feed the nation and be our consumer’s first choice by being their favourite place and way to eat and drink. “

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

For McDonald’s they have many aims and objectives such as they’re committed to providing quality food quickly that their customers can trust with the best possible service, showing clear career paths to their

Burger King and McDonald’s are two of the most popular fast food restaurants and have been in competition for years. Both of the restaurants have been in business for over 50 years, though Burger King was started before McDonald’s. Burger King was established in 1953 as Insta-Burger based in Florida. The company ran into financial issues and was bought out by David Edgerton and James McLamore in 1954, and the name was then changed to Burger King and a year later, the king was introduced. McDonald’s was first opened in 1940 by Dick and Mac McDonald in California as a drive-thru barbecue. After several attempts the brothers sold the business to Ray Kroc in 1955 and he established the McDonald’s franchise. These

McDonald's has been very successful with its global expansion. As of the end of year 2000, there were more restaurants outside the US than in the country of their origin. With comfortable and inviting restaurant atmosphere allows them to enhance their customer conveniences. They have remodelled over 5000 restaurants around the world creating more contemporary environments and strengthening perceptions for both adults and kids. Another reason why McDonald’s is very popular is that they are staying open longer and in some parts they provide 24 hr service, accepting debit and credit cards and enabling wireless connections in restaurants. They are providing more service with delivery and adding double drive thru lanes in restaurants.

As mention before, Restaurant Brands International is a merger company that contains Burger King, a coffee shop and a restaurant called Tim Hortons. Since it was a merger that occurred in 2014, there isn’t much info for the company; however, since Burger King has been almost as old as McDonalds so much of the info will come from Burger King. Burger King is practically the same as McDonalds created in 1950s yet a few years later after its competitor was born. The main difference of how it was created was that Burger King started off like a stove and that name of the stove was named Insta-Boiler.

“McDonald's brand mission is to be our customers' favourite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which centre on an exceptional customer experience – People, Products, Place, Price and

The first successful cross-promotional campaign of Burger King was in 1977. It suggested several collectable items, such as glasses. Posters and sticker sets that featured scenes and characters from Star

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

One of McDonald’s faults is with our customer service. According to internal documents obtained by the Dow Jones Newswires and posted on McDonald’s in-house company Web site, “On any given day, 11% of McDonald’s customers are dissatisfied with their visit and take the time to share their complaint with the restaurant.” This is a serious problem that the management must deal with. Richard Gibson of the Wall Street Journal

McDonald 's success is built on a foundation of integrity. Hundreds of millions of people around the world trust our brand and we earn that trust every day by respecting our customers and employees, and delivering outstanding quality, service, cleanliness and value (QSC&V).