Mcdonald's Marketing

8107 Words33 Pages
HAUTE ECOLE ICHEC- ISC SAINT LOUIS- ISFSC CATEGORIE ECONOMIQUE HORAIRE DECALE DEUXIEME ANNEE DU BACCALAUREAT COURS DE MARKETING MANAGEMENT : TRAVAUX PRATIQUES McDonald’s | Pallarés García, Juan Ferrer Villacampa, Clara SPANISH ERASMUS STUDENTS ANNEE ACADEMIQUE 2010-2011 Contents Index: 1) Introduction: 1.1) Business model 1.2) Suppliers 1.3) History 1.3.1) Advertising themes 1.3.2) General advertising 1.4) Customers perception and expectation 1.4.1) Meeting the needs of the key Audience 2) SWOT Analysis: 2.1) Strengths 2.2) Weaknesses 2.3) Threats 2.4) Opportunities 3) Competitive advantages 4) Market research and…show more content…
They achieved amazing consistency by devoting more attention than anyone else to field service and training at store level. Production was concentrated in huge plants devoted exclusively to McDonald’s. McDonald’s also started with tiny suppliers and grew with them displaying great loyalty. Nowhere is the supplier loyalty more evident than in development of new, improved products. Some of McDonald’s classic food items like Filet-o-Fish, French Fries, Chicken Nuggets etc. are results of supplier innovation. Thus supplier technological expertise had given McDonald’s a product which was not a mere marketing innovation but a technical one. McDonald’s attempted to squeeze labor out of the stores by moving more preparation back into the processing plant, creating the opportunity to develop unique products based on suppliers’ processing skills. For the first time, McDonald’s suppliers became the focal point of new product development. This converted the fast- food industry’s most fragmented distributed system into more efficient one which helped McDonald’s reduce its inventory and manage costs effectively. In the case of McDonald 's in Canada, they work closely with more than 100 Canadian leading suppliers, striving to source products and supplies locally. Together, suppliers and the Company, along with franchisees, create new products,
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