Mcdonald's Marketing

It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonald's constantly works to satisfy customers by developing new products to appeal them. For example, McDonald's introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012)

The success of an organization depends on the ability of the business entity to adopt and integrate quality marketing mix. This relates to the generation and implementation of an effective and substantial balance among the elements of the marketing mix. The organization creates a successful mix through consideration of four critical factors. One of the main aspects of a successful marketing mix by an organization is making sufficient decision in engagement of the right product (Everett, 2009). This is an indication that the product must have the right features thus attractive to the target audiences in diverse market segments. The second consideration is the adoption of an effective and appropriate price mechanism with the aim of exploiting the available market opportunities. According to this factor, organizations must adopt effective pricing mechanism in order to offer quality products at healthy profit levels. The third consideration or success factor is a critical decision with reference to the right place for marketing and distribution of the product. This is a reflection of the need to deliver products at the right place at the right time for the satisfaction of the needs and preferences of the consumers. Finally, the organization should also make substantial decisions in consideration for appropriate, effective, and efficient promotion or advertisement mechanism. The main objective of this project is to examine the marketing

Supply chain management: in Frito-Lay's Supply chain management is integral to success .in McDonald’s they focused to reduce the risk of this decision and by getting supplier from more than one areas in order to further diversity.

McDonald’s has its own suppliers and it practices very close relationship with suppliers. McDonald’s divides its suppliers into two divisions who are called direct suppliers and indirect suppliers. The indirect suppliers deliver the ingredients to the direct suppliers and the direct suppliers produce the food for McDonald’s. McDonald’s understands the importance of its suppliers and always co-operates with professional manners. (aboutmcdonalds.com)

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

This case study will cover how McDonalds manage its supply chain through its all new management system and what benefits does this brings to them.

The seed of McDonald 's success was sown in 1990 - six years before it started its actual operations. Sanjeev Bhar traces its supply chain management that played a vital role in its growth.

McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply

McDonald’s is producing their own product such as burger and salads in their own kitchen and also, cooking their dish such as fries and meat patties in their own grill. The organization also used television and internet for their promotional method and transportation such as motorbike for delivery.

To assist with maintaining control over supply and quality, McDonalds uses suppliers which have systems dedicated to production for the company (McDonalds Australia Corporate Social Responsibility Report 2007’). In this way McDonalds can stipulate quality and it becomes very costly for the supplier to cease its contract with McDonalds. This leaves McDonalds in a commanding position regarding suppliers.

The McDonald’s Corporation is one of the most successful global restaurant chains around the world. They have used effective management and global expansion strategies to enter and gain a share of the foreign market.

The threat of new entrants in the fast food industry is very high as there are no real legal barriers to entry. However, the reason why many firms don’t attempt to enter this market is because it is very expensive. It takes a lot time and money investment to really be established as one of the top fast food restaurants. An easy way to expand in this business is to establish franchises. The main purpose for having to go through all of this is because if no one knows you then they can’t buy your products. Basically the main aim when entering an industry is to make your company name well known and eventually you will develop customer loyalty.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

This case study is about promotional strategies of McDonald’s that how McDonalds is able to be successful in every country. McDonalds was founded by Mac and dick in California, us in 1940.today it is a leading fast food provider with more than 32000 restaurants around the world. It serves approximately 60 million people in 117 countries. It uses different kind of road signs and logos to attract customers and make itself a unique restaurant. Different promotional strategies are used by McDonalds for marketing products and services, like promotional strategy, advertising, print media, TV commercial, social networking, public relations and many more.

Dick and Mac McDonald, they are the two who founded the first drive-in and self-service restaurant in California, US in 1940. As we all know McDonalds is one of the most popular and successful fast food restaurant in whole world. They are running their business almost in all countries and they are doing really good and holds a good position in the market. Approximately they are having 32,000 local restaurants all around the world and also they are serving near about 60 million people in 117 countries of the world. Their brand logo and brand name is very much popular among people all over the world.