Mcdonald's Marketing : The Marketing Mix Of Mcdonalds

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

McDonald’s serves roughly 68 million customers a day throughout their 36900 operational stores in 120 countries with 375000 employees all striving to produce what we know as McDonalds. Their menu consists of mainly burgers, fries, chicken, soft drinks, milkshakes, salads and wraps. McDonalds is also known for changing their menu to cater for local taste and culture.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

There are changing societal trends in the areas where McDonald’s operate. There are changes in consumer preferences and also in some communities they culture different as compared to other areas in the market. To remain relevant in the market, they have to deal with these issues by conducting market research that will help them be knowledgeable of the needs of the market. They also need to adjust their menu to suit the needs of the consumers.

McDonald 's had 36,000 plus restaurants worldwide, 82% are franchised and the average McDonald’s restaurant serves 1916 customers every day according to Solitude Canyon, which is a big number! They have a variety of food, from a drink to a full meal and then a dessert. To attract customers, they have special menu items depending on the location of the restaurant. For example, they serve Bubur Ayam(chicken porridge) in Malaysia, Teriyaki Mac Burger in Japan, Ciabatta Kebab in Israel and so on. The prices to

Marketing is a mix of business activities that work towards a bigger goal of building a brand and creating lasting relationships to capture value from customers. Implementing a marketing strategy is vital as it examines every aspect of a business by identifying customer needs and meeting these in a better way than competitors (Armstrong et al. 2015). McDonald’s and Hungry Jack’s are examples of companies with excellent customer-driven marketing strategies, strategically deciding which customers to serve (segmentation and targeting) and how (positioning & differentiation). Using this as a guideline they’ve incorporated the marketing mix consisting of; product, price, promotion and place to produce the response it wants in the target market.

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

McDonald’s continues to test new products to satisfy these preferences and tastes. McDonald’s menu includes hamburgers, cheeseburgers, wraps, chicken sandwiches, chips,desserts, pies, salads, sundaes, soft serve cones, coffee, soft drinks and other beverages. McDonald’s also promotes a variety of products during a limited time period. They also offer full or a limited breakfast menu in the U.S and many international markets. The importance of quality, choice and nutrition is increasing for McDonald’s customers and they are continuously expanding their menu to meet those needs.(McDonald’s Corporation. (2016))

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

During this assignment, I intend to cover the marketing concept and its importance to an organization as McDonalds. I will make particular reference of the marketing environment, consumer markets, market segmentation and the importance of the role of the marketing mix. In addition, I will focus on the concepts of marketing in terms of supporting their brand standards.

The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola.

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.

Dick and Mac McDonald, they are the two who founded the first drive-in and self-service restaurant in California, US in 1940. As we all know McDonalds is one of the most popular and successful fast food restaurant in whole world. They are running their business almost in all countries and they are doing really good and holds a good position in the market. Approximately they are having 32,000 local restaurants all around the world and also they are serving near about 60 million people in 117 countries of the world. Their brand logo and brand name is very much popular among people all over the world.

"i 'm lovin ' it is a key part of McDonald 's business strategy to connect with customers in highly relevant, culturally significant ways around the world."