Mcdonalds : Mcdonald As A Restaurant

The literature below is a research about self-checkout machine in Tesco supermarkets, and it aims at answering; the reasons that Tesco has changed, importance of self checkout systems in Tesco and challenges faced by the self checkout systems. TESCO is a chain of supermarkets stores originally from the U.K; they have expanded rapidly over the past few years. These stores are of general merchandise that carries everything from clothing, deckchairs, groceries, petrol stations, wines, consumer electronics, DVD and CDS. TESCO has stores in North America, Asia and Europe that operate under the TESCO brand. It operates hypermarkets, supermarkets and convenient stores. TESCO services allow their customers to do their shopping from the comfort of their chairs; because delivery is done to their homes, and it also offers internet shopping services.

McDonald’s Corporation operates in the food service industry. The company has its restaurants in more than 100 countries of the world. McDonald’s, the world’s largest food chain is headquartered in U.S. having an employee population of 390000 (About McDonald's..., 2008).

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

Many businesses are implementing technology to combat wage increases and remain competitive. Many larger retailers, such as Walmart and Kroger, have effectively maintained self-checkouts for customers for years. The self-checkout area may have four to six registers, manned by one associate. Larger gas stations are implementing new technologies, as well. Quick Trip(QT) has installed a system that allows the user to order food and drink by touch screen, print a ticket and pay at the regular counter, eliminating the need for extra cashiers and registers. They serve a variety of items such as specialty coffees, smoothies, pretzels, pizza, sandwiches, ice cream and more with their user-friendly system. In addition, pay at the pump has provided relief at long lines of gas stations for years. Restaurants such as Wendy’s, McDonalds, and Panera bread are currently investing in kiosk to serve the future needs of their customers. Wendy’s will have 6,000 locations equipped with kiosk by the end of 2016. "With the pressure on wages and minimum wage increasing in some places, (restaurants) are motivated," said Bob Welcher, president of Restaurant Consultants Inc. "From an operational standpoint, I can see the advantages." Welcher also adds that “The kiosks are more precise. They always are courteous. They always show up to work on time." (Malone, JD. "Wendy's embraces self-order kiosks." Columbus Dispatch, The (OH) 17 May 2016: Newspaper Source. Web. 9 Dec. 2016.)

The way we used to service our customers was creating far too many mistakes and frustration. We intend to bring harmony back to our restaurants by allowing the customers to input their own orders into our new system. By placing the responsibility in the customer’s hands, our employees will be able to focus more on the preparation of the food. This will alleviate many of the errors currently being made which in turn will bring down the stress level within the work environment. We are preparing for there to be a learning curve and possibly some confusion. A training program is already being created. This program will allow our employees to ease into the new system without a huge transitional period.

IT Influence: Competitors of Whole Foods and even some other grocery have been striving for various ways to enrich the customer experience at their stores, one such way, is the introduction of “self-checkouts”, which enables the customer to spend less time waiting in line for a cashier. This is an area, where whole foods could look to capture the opportunity and excel in.

Since the technicians have done their job of installing and preparing the software and register for implementing a self-checkout the store is one task closer to using the system. I am a firm believer this will result in additional success and happy customers. I have researched the pros of self-checkouts and found three areas of success that include:

I believe this is a great idea as it looks to solve two problems at the same time, customer wait times and accuracy of the order. Sometimes companies over do it with technology but this idea is simple and seems to be very well thought out. The idea is also congruent with our chapter on innovation and creativity where one of the sections mentions always looking for opportunities (DuBrin, 2013). In this case Panera was looking for ways to provide the customers better service and reduce bottlenecks to that service at the same time. Most of the best innovations are slight improvements to existing processes. For instance Panera already had an application for Android and iPhone for ordering food what they were able to do is find a way to integrate

McDonalds is a fast food restaurant and its purpose is to provide the best and fastest customer service so in this way it will give the organisation a good reputation and help them to make more profit.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

Self-service technology does require a moderate change in behavior as consumers must learn to use equipment. However, self-service technology is designed to be intuitive, so the adjustment is not major. Thus, self-checkout technology would be best considered as a dynamically continuous

McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.

When opening a new restaurant it is important to consider technology options that will offer competitive advantage, enhance profit, and work efficiently for the establishment. Three systems that are generally purchased for restaurant use are inventory systems, point of sales systems, and reservation management systems. All of these systems should be researched and compared on their functionality so the most suitable technologies can be implemented into the daily activities of the restaurant.