Mcdonald's Observation

In Beijing, McDonald’s was like leisure time for people. For example, people could relax, chat, read, enjoy the music, and celebrate the birthdays in McDonald’s in Beijing (Yan, 72). McDonald’s in Beijing provided friendly environment and moderate place for middle-class people. When people went to McDonald’s, they were getting American culture experience that they had never been before. In Beijing, when customers entered the McDonald’s, they could see the kitchen and how their service works which is different to American culture. In addition, Beijing culture has been changed because of the familiar and peaceful place that McDonald’s provide for their customers. McDonald’s made favorite for young couples “because the eating environment is considered romantic and comfortable” (Watson 50). Also, McDonald’s was children favorite place like in American culture because kids could play and eat at the same time. Even they had receptionist whose responsibility were “to establish long-term friendships with children and other customers who frequent the restaurant” (Watson 61). McDonald’s in Beijing became most favorite placed for people because of affordable restaurant and friendly

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

To explain the how the fast food industry affects the lives of it’s employees, I have prepared a set of questions to ask employees who have a fundamental experience of working in the fast food industry (appendix[i]). I also have a similar set of questions to ask people who have never worked in the fast food industry (appendix[ii]).

Many people that work at a fast food restaurant have to act a certain way so they can be a successful employee. As a manager at a fast food restaurant I have to make sure that the employees have clear expectations on how they are expected to act. One major one is how they treat the costumers. Every employee is told to greet each

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

The central argument of McDonald’s work is that Ryerson didn’t promote public education as a social reform, but rather as a form of social control. According to Burke and Milewski, “McDonald views Ryerson not as a humanitarian reformer but rather as a member of the elite determined to use public schooling to ensure a docile and loyal citizenry”(pg 37). This idea of McDonald's work is confirmed by McDonald himself by his views towards what is key to a stable and loyal political system. According to McDonald, “the minds of youth have always been viewed as the key to political loyalty and social stability” (pg 39). This idea that if the young minds of the next generation can be controlled by a centralized government run system, the system will mold the children to socially conform to what the government, i.e. the elites who run the government, wants.

When fast food comes to mind, one fast food mammoth comes to mind: McDonald's. The imperial fast food giant can be linked visually to several images, but namely its trademark golden arches. Other visual images, primarily for advertisement purposes, are also stamped into the minds of Americans associating the idea of burgers and fries with the ubiquitous franchise.

After reading the article called “The McDonaldization of Society” by George Ritzer I wholeheartedly agree that in today's society people simply want pretty much everything in a fast, efficient way. Everyone is guilty of falling into the McDonaldization of society, whether is from shopping online to the way they obtain food. For example, when I wake up late for work or when I’m seriously not in the mood to cook I would either call Domino's or go to the nearest fast food place. However, when I’m able to prepare food for myself I make meals like tofu with brown rice, green bell peppers and orange sauce. Or make a vegan pizza out of cauliflower topped with sundried tomatoes and vegan cheese. I also agree with the article when it says, “Another dehumanizing aspect of fast-food restaurants is that they minimize contact among human beings (Ritzer 5).” I believe this is somewhat true when it concerns with customers since I actually know some people who are currently working as a cashier at McDonald’s. Though whenever I’m there it’s hard to really speak to them since there are usually people nearby who want to order as well. So, usually I only talk to them briefly.

McDonald’s serves its purpose in the middle of nowhere because of its familiar brand name, but it’s not usually a true hamburger aficionado’s first choice. Customers have driven over ten or fifteen miles, passing several McDonald’s in order to get to that

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

These techniques will be taught to your employees because we know that your number one goal as CEO of McDonald’s is to keep your customers happy. Two other ways to keep your customers happy is to ensure the restaurant has a cleanliness environment and to deliver the right order to the customer. When you think of an interview, you know the firm handshake is what will set you apart from any other applicants; it’s the same with how clean your restaurants are kept. The trash and stains on the floor will not look sanitary for a person that wants to order some food and sit down to enjoy it. They shouldn’t have to worry about the smell or appearance of the restaurant while they sit and dine. Customers come to McDonald’s to enjoy a fast meal and they do not want to waste time going back to the counter to complain about a misunderstood order. Sometimes it’s not all about the customers, another efficient way to receive positive customer service is to reward and recognize your employees.

​The American family has certainly transformed over the past 20 years. Whether someone lives with two parents or one parent they are probably working full time jobs to provide for the family. In addition to their outside jobs they have the responsibility of raising the children, helping with homework, cleaning the house, and provide breakfast, lunch, and dinner. Due to the events of the day, temptation wins and the family gorges on Big Macs, french fries, and a sugary soft drink. Great, the family is fed, but what are the long term affects of the fast food when ingested several times a month. Planning nutritious meals in advance would promote a healthier lifestyle for the American family. Many Americans are defined as obese.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald’s is one of the biggest companies in the world with restaurants in 119 countries and it has accomplished this extraordinary global presence through its effective management practices. McDonald’s uses a combination of Fredrik Taylor’s scientific management, Max Weber’s hierarchical structure, and Henri Fayol’s administrative principles to run its restaurants. McDonald’s has become a mechanistic organization by making its restaurant environment predictable. McDonald’s has developed set management structure and a predetermined set of procedures for running its restaurants. As a result, McDonald’s has come to resemble a machine where employees are like components of the big McDonald’s machine.

Business plan - The ability to develop and execute a business plan. Manage finances well - Ability to manage finances including a thorough understanding of business financial statements.