Mcdonald's Organizational Behavior

What these companies are trying to do by planting the seed, that is their brand name, in these young children’s minds can almost be compared to the methods of cigarette companies marketing their product as fun and cool to a young audience in the 1960’s until recent. (Routledge) Who better than to pick on than those who don’t know any better? McDonald’s distributes more toys in a year than

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

The author is set out to target companies such as the fast food industry and its affiliation with child targeted advertisement. The article begins by

I understand a working parent has barely enough time to watch over every little detail in the kids life, but an effort should be made not only by the parent, but also by the fast-foods to take at least some of the responsibility for making schoolchildren, and not to mention Americans in general, overweight. Advertisement towards children should be to promote healthy eating, which it currently is, however not so much back in 2003 where, according to David Barboza's article “If You Pitch It, They Will Eat”, “Product tie-ins are everywhere.” This holds true to this day, McDonalds has toys with their happy meals from two popular kids shows. Power Rangers and My Little Pony, which appeal to young boys and girls who know of or watch the show. It is a marketing strategy, the kids see the toys and watch the show, which in turn makes them want the toys, making them want to watch the shows. Continuing in an endless loop that only benefits the shows and most of all the fast-food companies like McDonalds.

In a 2003 court case, “Caesar Barber v. McDonald’s Corporation, et al.,” Barber claimed he was unaware of the nutritional and fat content of the fast food he ate on a near-daily basis for decades, and which he claimed caused his multiple illnesses (Daily Caller). The people of the court ruled that Barber’s choice of food was the cause of his many health issues, not the restaurants which supplied the fast food. In this case, the court held the consumer responsible for his selections; however, the court’s expectation of personal responsibility in food selection will most likely become anachronous. The article “Is Fast Food the New Tobacco?” addresses the issue of rapidly growing fast-food chain restaurants, such as McDonalds, Burger King, and Taco Bell, and the health issues that perpetuate from an increased amount of these restaurants. Anywhere we travel today, out of town, to a big city or a small village, consumers are bound to see some sort of advertising for fast food. Many billboards display life-size pictures of steaming hot sandwiches, fresh-cut fries, or an ice cold beverage. The streets are lined with bright, golden arches, fluorescent bells, or a red-headed, smiling little girl. All of these modes of advertisement draw consumers in, whether they be hungry or simply in a rush with no time to cook dinner at home, and feed them food that just isn’t up to par with healthy-eating standards. Notice, these restaurants don’t use force to bring customers in by the masses;

Dawes reveals that the Campaign for a Commercial-Free Childhood united with two parents made known their intent to sue the Kellogg’s corporation as well as Viacom, owner of Nickelodeon. The CCFC and their partnered parents declared that the two afore mentioned companies were deceitfully marketing nutritionally unsound foods to children under the age of eight. The litigants were seeking to end junk food advertisements aimed at children younger than eight-years-old during highly popular children’s programming on Nickelodeon’s station, while also seeking to terminate Kellogg’s advertising campaigns which targeted young children with the company’s fat and sugar laden products. Interestingly, the author points out that this distressing issue is not new, as identical concerns, of adverse health effects incited through advertising high-fat and high-sugar food products to children, were voiced at an FTC hearing at the end of the

In 2010, 43 million children were projected to be overweight because of these products. However, the nation exceeded this statistic by having 92 million children being at risk of obesity (Borghi, De Onis, and Blossner 1). Because of the country’s inability to take control of this problem, lawsuits have begun to be filed against major fast-food companies, such as McDonalds, Burger King, Taco Bell, and Hardees. These companies are being sued because citizens claim they are unaware of the detriments that grease and tons of sugar can do to one’s body. For instance, in the court case Pelman v. McDonald’s Corporation, these people were suing McDonalds because they strongly believed that their fast food was the reason why they were having health issues (Kornblet 209). Though this argument seemed to be valid, countless factors affect weight and health of

Many Fast food companies target children because they are young and are good at persuading their parents to get what they want. “It’s not just getting kids to whine” (Schlosser 43). Fast food companies target kids based on what they are looking for which is money. “The decade of the child consumer” (Schlosser 43). Americans need to pay close attention to how their children spend their money. As more kids visit fast food restaurants, companies will come out with more items for kids to purchase as time goes along. More companies in America will keep targeting kids because they see an advantage in it that the reader does not see. “We see this as a great opportunity” (Scholosser 48). In the meantime, an employee at a fast food restaurant will sell fast food items to kids because they want their money in order to increase the business. As more fast food companies make sales, this will create a dynamic bond between parents and their children because the reader ponders how the fast food industry is affecting their children. As more kids leave after school to go and have something to eat with friends at a Taco Bell, or Pizza Hut, kids will buy food based on what they may be craving during lunchtime. “Research has shown children are more likely to choose foods with familiar logos” (Heyes). At some point in time, there will be millions of parents who will talk to their kids about their active interest in visiting fast food restaurants after school all of the time. The reader may

To brainwash an innocent child with the advertisement of a new Fast Food Franchise is beyond cruel and diminishing to their health. As most American’s know, Ronald McDonald is a well-known character from the legendary McDonald’s company. With their golden arches and tasty treats, McDonalds has become the most identifiable company in the world, not only by

Marketing styles is not the only element Ray Kroc and Walt Disney can be linked through. Both of these entrepreneurs changed American culture through their businesses and set building blocks for the industry. Although they were influential, marketing to kids can be turned into a form of brainwashing. Thousands of children get hooked on fast food and other products that are unhealthy. Once hooked at a young age, these children grow up never changing their habits. This leads to dangerous lifestyles and the amount of obesity that is in our society. But is taste and familiarity the only factors kids are hooked on fast food? Have you ever noticed that McDonald’s is the only carrier of Disney products as toys in the Happy Meal? Kroc and Disney grew up together and had similar ambitions, which led to their empires helping one another out. (Schlosser 184). Staying friendly with

For the past thirty years, marketing companies and other commercial entities have used lawsuits to win more expansive First Amendment protections for commercial speech including the regulation of advertising to children. Advancements in digital technology have allowed marketers to find more direct and personalized gateways to reach young audiences through advertising, side-stepping the authority of adults and taking advantage of children’s vulnerability. While food corporations might argue that it is ultimately the targeted audience who assesses a product and therefore no regulation should be permitted, the government needs to regulate how far commercial speech can stretch under the First Amendment in order to protect the health and safety

In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the

Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors

Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their