Mcdonald's " Seniors" Restaurant

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1. McDonald's " Seniors" Restaurant Question: Evaluate Quinn McMahon's current strategy regarding senior citizens. Does this trip strategy improve this McDonald's image? What should she do about the senior citizen market--that is, should she encourage, ignore, or discourage her seniors? What should she do about the bingo idea? Response: The main focus on seniors has increased the amount of senior citizens within his restaurant. One concern is that most patrons come in and then leave however the seniors will often stay for a longer period of time. In addition, during special events between 100 hundred 50 seniors jam the McDonald's for the special offers and the seniors have steadily increased since then. The seniors often treat the…show more content…
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