Mcdonalds Strategic Audit

6196 Words25 Pages
According to a McDonald 's corporate press release: "i 'm lovin ' it is a key part of McDonald 's business strategy to connect with customers in highly relevant, culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald 's is "down" with their customers, they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald as being ninth most valuable brand in the world which has replaced the US army as the Nation’s largest job training organization &Controls the market share of more than 3 food chains taken together in America started in 1940. McDonald 's…show more content…
Amit Jatia’s company Hardcastle Restaurants Pvt. Ltd. owns and operates McDonald 's restaurants in Western India. While Connaught Plaza Restaurants Pvt. Ltd headed by Vikram Bakshi owns and operates the Northern operations. Amit Jatia and Vikram Bakshi are like-minded visionaries who share McDonald 's complete commitment to Quality, Service, Cleanliness and Value (QSC&V). Having signed their joint-venture agreements with McDonald 's in April 1995, they trained extensively, along with their Indian management team, in McDonald 's restaurants in Indonesia and the U.S.A. before opening the first McDonald’s restaurant in India. History [pic] |The McDonald 's History - 1965 to 1973 | |McDonald 's Comes To Wall Street | |[pic][pic] | |[pic] | |In 1965 McDonald 's went public with the company 's first offering on the stock exchange. A hundred shares of stock costing $2,250 dollars | |that day would have multiplied into 74,360 shares
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