Mcdonald's Supply Chain

1312 Words Jan 11th, 2013 6 Pages
McDonald’s Corporation: Managing a Sustainable Supply Chain:
By: Stephen F Finkelman, EGR 7112. 11/28/2012 McDonald’s internal “Sustainable Supply Chain Working Group” (SSCWG) was established to “develop the strategies and tools necessary to accomplish McDonald’s vision of sustainable sourcing”. That vision is a sustainable supply chain “that profitably yields high-quality, safe products without supply interruptions while creating a net benefit for employees, their communities, biodiversity and the environment”. A paper published by the Harvard Business School, April 16th, 2007; “McDonald’s Corporation: Managing a Sustainable Supply Chain”, notes that McDonald’s could build on its successful business plan and at the same time pursue
…show more content…
In this manner the local managers can utilize local sources of supply and adhere to local or national regulation and customer customs. This supply chain management style enlists the leadership of their employees, the customs and concerns of their communities and the needs of the environment. By listening to their employees and customers, McDonald’s will be able to help prioritize their sustainability initiatives that will, among other issues, lead to ensuring food safety, minimize their risks and costs and protect their reputation by reinforcing the trust in their brand. Second; “How should McDonalds reconcile different sustainability expectations and priorities around the world with the understanding that local practices sometimes impact global brand? Does it make sense morally or practically for Europeans and Americans to dictate sustainability standards for less developed countries that may prioritize economic growth?” By deferring supply chain goals to the local managers as noted above, McDonald’s needs to recognize that global and local sustainability are not always compatible or even have

1

the same definition in less developed nations. European and American sustainability efforts and business relationships tend to be at odds with local traditions of developing nations and are seen as limiting economic growth in some counties and local communities. Local farmers and suppliers who have provided products based on their experience and

More about Mcdonald's Supply Chain