Mcdonalds : The Largest Fast Food Service Company

1295 Words6 Pages
McDonald’s Corporation- S.W.O.T. Analysis
Introduction/Overview
McDonald’s has become the largest fast food service company in the world, with more than 35,000 restaurants in over 100 countries. Based out of the United States, McDonalds primarily operates from franchise restaurants offering not only hamburgers and fries as what they are known for, but many other menu items as well. A lot has changed from their days of 15 cent hamburgers in 1955, and they are an iconic fixture in our culture over the past 70 years or so they have been around. McDonald’s has a very powerful brand, and has proven to be a successful company. However with the decline in their stock prices, an evaluation of the internal and external factors might be in order, so they can find the root cause. To create a plan of action, it is important to evaluate the strengths and weaknesses of the company and the opportunities and threats of market. A few to be considered are:
Strengths
• Largest food service company in the world. They have the highest sales, and are located in more than 113 countries worldwide. (McDonald’s Corporation, 2014)
• Branding. McDonald’s brand is the most recognized brand in fast food industry. The famous golden arches are a recognizable symbol worldwide.
• Large advertising budget. McDonald’s has an extremely high advertising budget, of $2 billion dollars annually. We see new marketing campaigns for them on a very regular basis (O’Brien, 2012).
• Locally specific menu.
Get Access