Mcdonald's and Hotels

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

McDonald is a fast food franchise based in the United States and has various food outlets in other countries like India, United Kingdom, China, Japan, Canada and Australia. McDonald has been termed as the ‘World`s Local Restaurant’ because of its affordable take-out and sit down meals. The economic recession in the US in 2010 greatly affected businesses especially fast food restaurants whereby most small restaurants had to temporarily close their businesses. However, McDonalds remained afloat amidst tough economic times in the American market because of specific strategies which will be discussed.

McDonald’s is one of the most successful examples of a brand that has transcended national boundaries. It is currently ranked the 6th most important brand in the world (Pomposo. 2014). It has produced the term ‘McDonaldization’ meaning ‘the

line with the existent nature of McDonald's premises and business model. Thus, it is recommendable to

Have video screens up in the restaurant with live stream from McDonalds in famous , exotic or glamour location with footage from and trivia about the locations, to elevate McDonalds from the Hamburger joint down the street to a global international corporation with restaurants around the world. The video screen could also run segments on Hamburger University and the opportunity it offers employees. This will show customers that McDonald cares about employees’ professional advancements and

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough

McDonald’s has extremely strict rules when it comes to awarding franchises. First, it is very costly to open a new location or purchase an existing location, with the median startup cost being $300,000 (Kalnins & Lafontaine, 2004, p. 750). As well, the company does an extensive background check on a variety of issues including credit history, business management experience, and the acceptance of the contractual agreement that the company provides. Because of these strict rules and the large amount of capital needed to purchase a location, “rates for franchise applicants are 1% for McDonald's” (Norton, 1988, p. 204). This is an extremely low acceptance rate and is even lower than McDonald’s chief competitor, Burger King, who accepts 1.5% percent of applicants (Norton, 1988, p. 199). These low numbers are understandable in the context of the business and risk that is involved. Though the franchise purchaser must pay a large amount of money to gain the rights to the restaurant, they truly have nothing to lose besides money because they are simply running another company’s business model as well as using their trademarks and logos. McDonald’s on the other hand, has a great amount at stake because they place the well being of an entire restaurant into the caretaking of an individual who simply purchased the rights for the store. If the store does poorly or if there are issues with customer service, it reflects

McDonald’s Corporation operates and franchises restaurants all over the world. We are in competitive industry of quick service restaurants that is expected to grow 22% by 2017. We are the leading global food service retailer by means of over 34,000 restaurants in more than 118 countries, serving about 50 million people daily. Total revenue in 2012 was $27.8 billion, which is over 2% increase from 2011,yet McDonalds was struggling to drive sales. Net-Income dropped from $5.5 billion in 2011 to $5.47 billion in 2012. McDonald’s success in the fast food industry comes from their main success factors which are cost efficiency, product development, and marketing. Franchising plays a huge role in McDonald’s success, where each store can be expected to bring in $ 1.7 million in annual sales. Large portion of sales comes from international markets, earning 70% of total sales. Having to overcome the death of two new CEO’s, as well high employee turnover rate and a need to expand internationally and change menus due to changing world health view. McDonalds has sought to overcome these challenges with strategic focuses of a “being better, not just bigger” and “Plan to Win.”

If McDonalds wants to be successful in going global then these are just a few of the points that need to be looked at and dealt with.

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

McDonald’s, the US-based food-chain is a well-known company around the world and is growing and growing. The first McDonald’s restaurant in Europe was in The Netherlands in 1971, nowadays almost 230 restaurants exist among the country. Almost 20 years later, in 1990 the first McDonald’s restaurant opened in Shenzhen, China. After the home base country the USA, China is the second biggest market for the food-chain with over 960 restaurants, this number is steadily expanding. The company’s vision is ‘to be the best and leading fast food providers around the world’. Through this vision their mission is; ‘to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service,

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's

As McDonalds operate in a dynamic fast moving market to maintain their dominance it is important they constantly assess their customers' requirements and be prepared to modify their marketing activity accordingly. As the assessment of marketing opportunities is an evolving process it is important McDonald's provide regular revision and up-dating to their ongoing marketing strategy so to ensure the company objectives are reached.

McDonald’s is a global franchise found in almost every state and country all over the world. McDonald’s has a headquarters in Taiwan, where the company views itself primarily as a franchisor. One of the strengths of the McDonald’s model is the expertise they gain from operating company-owned restaurants, which allows the company to improve the operations and success of all their restaurants. Another strength of the company is that they have a diversified income stream. Their chain’s revenues come from various countries, with Taiwan being one of them. McDonald’s sales from its company-owned restaurants were over 16 billion or 64.9% of its total revenues from franchisee stores (Jurevicius, 2016). Lastly, McDonald’s is known for its brand reputation combined with market leadership. The McDonald’s brand is one of the most valuable brands in the world. Both Interbrand and Forbes list McDonald’s as one of the world’s top 10 most valuable brands – no other restaurant company is in the top 50 (Jurevicius, 2016). Its strong reputation leads to high customer loyalty, and its market leadership has extended its customer base and further increases its reputation.