Mcdonalds in India Essay

2653 WordsOct 31, 201111 Pages
By CONTENTS PAGE Section 1 – introduction Section 1.1 – Executive summary Section 1.2 – Introduction to report Section 2 – Theoretical background Section 2.1 – Theories Section 2.2 – India Section 2.3 – McDonald’s in India Section 2.4 – Dunning Eclectric Paradigm applied Section 2.5 – Vernon Life-Cycle applied Section 3 – eMPIRICAL EVIDENCE Section 3.1 - Findings Section 4 – iNTERPRETATION/DISCUSSION Section 4.1 – Interpretation/discussion Section 5 – conclusion Section 5.1 – Conclusion Section 6 – bibiliography Section 6.1 – References Section 1 - Introduction Section 1.1 – Executive summary This report consists of the following: * A brief introduction to the report. * Explanation…show more content…
These were all the challenges that were lying ahead for McDonald’s if it wished to do business in India. Section 2.3 – Mcdonald’s in india McDonald's in India is a joint-venture company managed by two people from India. Amit Jatia, M.D. Hardcastle Restaurants Pvt. Ltd. owns and operates McDonalds in the south and west of India. The restaurants in the East and North are managed and owned by Vikram Bakshi’s Connaught Plaza Restaurants Private Limited. With fourteen years of success in India under their belts, McDonald’s can boast over 160 chain restaurants across the country, with its first restaurant launch way back in 1996. Before entering India McDonald’s, invested four years of their time to develop its unique cold chain, which has brought about a genuine innovation in food handling, greatly benefiting the farmers and giving customers the best possible food products. Section 2.4 – DUNNing eclectic paradigm – Ownership factors * Figure 2 – McDonald’s company logo. The main ownership advantage for McDonald’s when entering India was their great reputation and business image throughout the world. As a company they are easily recognizable simply because of the famous McDonald’s trademark logo. This works in McDonald’s advantage in India because when they entered the majority of the population in India would have instantly recognized the brand image. * With the fact that there are several different languages spoke in all different parts of
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