Mcdonals Kotler's Changes

4594 Words Feb 13th, 2015 19 Pages
McDonald’s Strive for a Healthier Image by Means of Organizational Change

Students: | I.D: | Merav Lezmy (Faber) | 302917042 | Yona Golran | 000799000 | Rotem Shayovitch | 302264635 |

Table of Contents Table of Contents 2 Introduction 3 1) Choosing the Organization 3 2) McDonald’s Area of Expertise 3 3) McDonald’s Customer’s 4 4) McDonald’s as a Company 4 McDonald’s Transformation 5 Kotter’s 8 Steps to Organizational Transformation within McDonald’s 6 1) Creating a Sense of Urgency 6 2) Forming a Powerful Guiding Coalition 7 3) Creating a Vision 8 4) Communicating the Vision 8 5) Empowering Others to Act on the Vision 9 6) Planning For and Creating Short-Term Wins 10 7) Consolidating Improvements
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2) McDonald’s Area of Expertise
The McDonald’s corporation is the largest chain of hamburger fast food restaurants in the world. It is the leading global foodservice retailor with more than 35,000 chains of restaurants serving nearly 70 million people in 119 countries every day, while employing 1.8 million workers. McDonald’s primarily sell their famous hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, coffee, milkshakes and desserts. In response to changing consumer tastes and growing health concerns (which we will address), the company expanded their menu to include items such as salads, fish, wraps, smoothies and fruit. Globalization has allowed McDonald’s to serve their dominant original menu, while various countries have expanded this menu and added regional market foods to the menu. For example, here in Israel, most McDonald’s chains are Kosher and it is easy to spot domestic foods while taking a quick glance at the menu. These foods include pita and falafel. In China the menu will include many meals with rice, and in India on the other hand, because of the religious prohibition of beef consumption, the menu will be strictly dairy.
3) McDonald’s Customer’s
When entering a McDonald’s chain, one can find costumers from all segments of the population. They include anywhere from young children to elderly, every race and religion, and of all kinds of economic backgrounds. The chain has gained great popularity by focusing…

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