Mckinstry Advertising Agency

1491 Words Oct 7th, 2011 6 Pages
McKinstry Advertising Agency

You are the president of the McKinstry Advertising Agency, a medium sized firm that specializes in preparing the marketing strategies, performing the market research studies, arranging the distribution channels, and designing the advertising and promotional materials for industrial companies that have developed ”off-shoot” consumer products. You obviously serve a very specific niche. Your clients are industrial companies- that is, they sell primarily to other manufacturing firms and government agencies- that have developed- as unintended outcomes of their R&D programs- products for the retail trade. Dow Chemical Company, while not a client of your agency, is an almost ideal example of this type of firm.
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In summary, it cannot be said that exact cause of most severe traffic accidents are known with certainty but it is believed that speeding and drinking, jointly or separately, play some role in the events that lead up to those accidents. Also to blame, in many instances, are the design of the highway, the condition of the weather, the maintenance of the vehicle, the time of the day (many severe accidents occur at dusk, with poor lighting and tired drivers), and the presence of radar detectors. A study by the Ohio State Police found that radar detectors were present in at least one of the vehicles involved in 69% of all severe traffic accidents on the highways of that state in 2005. Studies in other states have confirmed that finding, with some estimates of the relationship running as high as 75%.
The use of radar detectors is illegal in many if not most states, but neither the manufacturing nor the marketing of the units has ever been banned by the federal government which, of course, is the sole authority which could regulate their interstate trade. The U.S. constitution forbids any state from restricting” imports” from any other state. Currently, therefore, there often occur an unusual situation in which the use if the radar detector sets may be illegal within a given state, but the sale of those sets is not illegal and cannot be prohibited within that state.
The manufacture and marketing of radar detectors was expanding industry,
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