preview

Mcq's on Marketing

Decent Essays
Open Document

Principles of Marketing: Multiple choice questions

1. Which one of the following statements by a company president best reflects the marketing concepts? Pg 11 or 13 ____a. We have organized our business to make certain that customers get what they want. ____b. We believe that the marketing department must organize to sell what we produce ____c. Our company has organized an aggressive sales force to promote our products ____d. We try to produce only high-quality, technically efficient products.

2. Alamo Rent-A-Car defines its ____ as leisure travelers, whereas its major competitors focus on business travelers. Pg. 34 ____a. target market ____b. marketing mix ____c. market variable __x_d. marketing …show more content…

marketing mix

____c. market variable

__x_d. marketing objective group

Which one of the following employees is ultimately responsible for setting the ethical tone for the entire marketing organization? Pg. 106

____a. Lower-level marketing managers

____b. Lower-level marketing employees

____c. The product manager

__x_d. The chief executive officer

Why would a company use an undifferentiated targeting strategy?

____a. The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them.

____b. The undifferentiated strategy requires less time and fewer resources. ____c. The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix.

____d. The undifferentiated strategy is expensive to implement but tends to produce the most sales.

Gerber Singles were a gourmet food for adults packaged in baby food jars. The product failed mainly because:

____a. of poor timing

____b. of technical or design problems

____c. of overestimation of market size

____d. it did not convey the right message or image

Kleenex boutique is a brand ____ of tissues made by the Kimberly-Clark
Corporation.

____a. mark

____b. identification

____c. name

____d. guarantee

All members of the supply chain should determine their position in the chain, identify their partners and

Get Access
Related
Get Access