From the data generated and prior market research the refurbishment option appears to be the most favourable to the business. When £36,000 is invested into refurbishing the Foodhall into a specialty food department, the business can anticipate a net present value of £914,450 (See Appendix 2, Refurbishment net cash flow model). Whereas, if £90,000 is invested into replacing the Foodhall with a new department then a net present value of only £901,727 is to be expected (See Appendix 3, Replacement net cash flow model).
From these figures it appears as if the refurbishment option would be best for the business as not only is the initial investment less than half that of the replacement option but,
Market research was conducted on local competition and the overall markets of both Nursery and Specialty Food retail.
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This particular models accuracy can be tested using two standards; Mean Absolute Deviation (MAD) and Route Mean Square Error (RMSE). With regards to the York store the figures calculated for these were: a MAD of 4.6% and RMSE of 6.2%. Both of these figures are below 10% therefore meaning that this model can be considered reliable and accurate.
This report is being produced with the intention of analysing the two potential ideas for the failing Foodhall in the York store in order to stimulate revenue. The two options that are being considered are; refurbishment into a speciality food and wine department or replacement with a new department which would be Nursery. This department would sell clothes, equipment and toys for babies between 0 and 36 months.
This change has become necessary as the Foodhall revenue is expected to fall in the next few years due to the limited space in city centre stores and the major growth of major supermarket chains in city
The food court revenues are declining because the food options are not appealing to MC students. Students like the options that are quick to order and obtained food, while maintaining the food quality. They like the option of customizing their foods. Therefore, build your own options can be very appealing to MC students because its very customizable, reduces the wait time to order and obtained the food and the quality of the food will be on par to what students are looking for. The environment is another factor that is lacking because its less attractive seating. The seating needs to be comfortable and attractive. A mix of booths and tables will create an attractive yet comfortable environment for student to sit and eat in. By changing the food
WAITROSE Ltd was found in 1904 by Wallace Wyndham Waite, Arthur Rose and David Taylor when they opened their shop in Acton (Andidas, 2003). In 1937, it was acquired by the John Lewis Partnership and its Self Service was introduced in 1951. From a small business selling grocery products, it has been built up to a network of over 300 shops known for its own historical and the quality of products. The majority of their customers are those who have stable incomes and above due to their uncompetitive price. Their key aims and objectives are to archive improvement in services and gain more profits by open new store and expand their business into the North-West. In addition, Waitrose also wants to archive more targets in the next period of time such as to motivate their staff to provide better services, which can increase levels of customer service, and develop their organic range as well as their relationships with local community In this project. In this essay, the dominant stakeholders and their main interest will be identified as well as the discussion of Waitrose 's detailed analysis.
In order to succeed, it is fundamental that businesses satisfy consumers’ needs (and desires) for goods and services. Appropriate market research provides the data necessary to understand those needs and respond to them effectively and profitably. Kudler Fine Foods (KFF) has performed market research in the past. Some of that research has been helpful; some has not. Additional market research is needed for KFF to reach a larger share of the market and increase profitability.
Justifying the Importance of Market Research in the Development of Kudler Fine Foods Marketing Strategy and Tactics
The third is to move away from their current location, perhaps to the property on East Street. This may benefit customer numbers, but leaves Chalk Valley in an uncertain situation. The only guarantee that can be made here is risk – is the building cost effective in terms of its rent? Can they make effective use of two floors? What role do they have on the street? How many more questions do they have to ask themselves? This decision could the best one they ever make, or the one that results in
During the course of our visit, Ms. Powers shared with us the plans for the first floor of this immense facility which will incorporate occupancy by retailers such as Garden and Gun, Dean and Deluca, a combination restaurant/store which will be called “Mercantile and Mash,” and numerous others. While the lower level of the project will be designated for retail use, the second floor of the development will operate as two separate functions. The Cedar
In this report, as requested, I hope to help you understand the current situation, of the Lodge Bistro Chain. I believe the issues affecting the business are: staffing problems, growing competition, inconsistency in the approach of management, attracting lower spending customers, disagreement between managers and company standards lowering.
This report provides an analysis of the competitive environment of the UK supermarket sector as represented in simulation game 2. The objective of this report is to prepare a strategic marketing plan for Greenworld Supermarket.
For this paper we are asked to look at the local business that is for sale Nancy’s Bagel Grounds and come up with a way to evaluate and see if it is a good investment. The information that is given to us is that the asking price is $100,000, the Cash Flows are $77,500, the Gross Revenues are $478,000, and the FF&E that is included is $20,000. They also say that the business was established in 1996 and the reason for selling is due to retirement. The building is leased and that cost is not provided in the listing. Finally the owner will train for 8 weeks with no cost and will also help in the future if needed for a negotiated price.
This project scope “Competition” has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem so that future marketing can be targeted accordingly for positive
A cost-benefit analysis describes there is a potential growth and return on investments with this amalgamation of business operations. There is minor risk involved with this project and they can be mitigating with effective planning before they occur.
Last thing of market research is reasonable appreciation. For two reasons the management of BBQ will come on the stores. The first one is competitve analysis. The second one is that local business owners are often part of an informal fraternal organisation where the support each other’s business.
(Threat of New Entry: Food retailing was a relatively easy sector to enter in the early decades. Capital requirements were not too demanding and so were the general governmental policies. However, major retailers were able to achieve economies of scale that against other imitators. For example, Kwik Save’s dominant position in 1970s and 1980s gained such cost advantages, but this situation was interrupted by the advent of foreign hard discounters.
This is because the performance of the business activities involved in the flow of food products and service from the product of initial production until they are in the hands of the customer. To leave their traditional channel, I will makes some changes especially the ways the service serve
introducing new markets offers profound potential to attract new and old shoppers to the locality. However it also makes way for many complications given the Camberwell council already operates a fresh food market four days a week. The structural aesthetics and general cleanliness of a market plays a pivotal role for the ultimate consumer. Should the markets look modern and clean then shoppers are more likely to spend – should the markets look old and dirty then shoppers are more likely to never come again.