Essay Measurement Scales
Nominal Scale
If a questionnaire consists of a question with a “this or that” type of answer it is probably based a nominal scale. A …show more content…
In the example of a questionnaire for a refrigeration company, the respondent would be asked to rank their preference, one ranked as the most preferred to five as the least preferred, from a list of the top five refrigeration competitors. The researcher would be able to show the client where their company stands among the top five competitors. A comparative scale would give respondent’s attitude toward comparisons to the preference of quality with specific competitors (Aaker, Kumar, & Day, 2007).
Interval Scale
As defined in Marketing Research, "In an interval scale the numbers used to rank the objects also represent equal increments of the attribute being measured" (Aaker, Kumar, & Day, 2007, p. 289). The interval scale is similar to the ordinal scale because it ranks objects but it differs in that differences can be measured. On a scale of 10 the difference between three and four is the same difference as between seven and eight (Aaker, Kumar, & Day, 2007).
A Likert scale is a commonly used in questionnaires,

Likert Scale
1733 Words  7 PagesCIA III Psychological Measurement and Statistics Likert Scale: A Critical Analysis By, Mahika Sharma Likert Scale: A Critical Analysis Introduction The Likert Format arises from the scale for measuring attitudes (Kaplan, & Saccuzzo, 2001), the first of which was originated in 1932 by Rensis Likert (Edmondson, 2005). The rationale behind development of the Likert Scale by Rensis Likert was to measure psychological attitudes in a “scientific” way in 1932 and later in 1934 to expand upon the scaling…

Measurement Scales Paper
1006 Words  5 PagesMeasurement Scales Paper Marketers use scales to measure the assignment of numbers to objects or persons to represent quantities to their attributes (Aaker, 2007). This includes the measurement of agreements or disagreements that relates to attitudes or objects. For example, the measurement is in two parts, the item part, and the evaluative part. It is important to understand the level of characteristics of scales such as nominal, ordinal, interval, and ratio because scales differ with respect to…

Measurement And Measurement Of Calibration
1828 Words  8 PagesCalibration is a comparison of two measurements, between a known measurement (the standard) and the measurement another using your instrument.. In order to make sure your instrument is accurate, reliable and consistent, calibrations needs to be performed on a regular basis (monthly, quarterly, annually…). But if you purchased a quality instrument, why would it not be accurate, reliable and consistent? It’s a known fact that all instruments drift. The age of the instrument, temperature changes, humidity…

Measurement Scales Paper
892 Words  4 PagesMeasurement Scales Paper Measurement in Analysis can take on many forms, but in this case, these come in the form of questionnaires. A questionnaire when not done correctly may not be able to obtain the information in which the corporation may be seeking. There are in general four categories that these fall into. Categorically, these include Nominal, Ordinal, Interval and Ratio Numbers. The essential goal of this author is to explain to the utmost of authority of how these fit into questionnaires…

The Scales Of Measurement, Ordinal Scale, Interval And Ratio
1287 Words  6 PagesIn this write up, the different scales of measurement, nominal scale, ordinal scale, interval and ratio are discussed, including examples of test types that would usually employ them. Also, measures of central tendency, and measures of variability and their effect on test suitability are addressed in the second half of this piece. The Four Scales of Measurement Scales of measurement defines a framework wherein numbers are assigned to objects based on a set of rules (Thorndike & ThorndikeChrist…

Physics Measurement of Length Essay
1010 Words  5 PagesARCELIA ARRATIA MEASUREMENT OF LENGTH, MASS, VOLUME, AND DENSITY PHYSICS LAB REPORT Physics is the scientific study of matter and energy and how they interact with each other. Physics utilizes the scientific formula to test hypothesis and calculate matter such as density. Tools were created to measure material in a laboratory and have been perfected to reduce error. In this experiment measurement of length, mass, volume and density will be obtained through instruments of measuring…

Measurement and Validation
1740 Words  7 PagesCase 4: Measurement and Validation Introduction The task of finding wellrounded employees is an eternal challenge for most companies, a fact which makes the work of the Human Resources department eternally important. Employees need to not simply be effective at their immediate tasks; they need to demonstrate aspect of strong character, trustworthiness and growth. Thus, the task of doing research to determine the best methods for screening employees is indeed a legitimate one. Data of Tables…

How Aristarchus Made A Large Jump From Terrestrial Measurements Of Scale
1278 Words  6 PagesHow Aristarchus made a large jump from terrestrial measurements of scale to the celestial is truly impressive. Without any measures of the sizes of and distances to any celestial objects, Aristarchus was able to measure both for the Moon. He was able to use something he knew about the Earth and a bit of smart geometry to deduce the size of the Earth 's shadow at the distance of the Moon. By watching the Moon go through the Earth 's shadow which is formally known as a lunar eclipse, Aristarchus could…

Measurement Scales Paper
846 Words  4 PagesMeasurement Scales Paper When conducting marketing research it is imperative to comprehend the different types of measurement scales in order to properly apply or use them in the collecting data process. Also selecting the right measurement scale is key to assist researches in collecting quality data. According to Hyper Stat, 2011, Measurement scales are use in the assignment of numbers to objects or events in a systematic fashion. Four levels of measurement scales that are commonly distinguished…

Measurement And Measurement Of Measurement
1271 Words  6 PagesMeasurement Measurement is a number that shows the size or amount of something and usually the number is reference to a standard measurement, such as kilogram. There are many things that can be measured, including; length, area, volume, weight, mass, altitude, temperature and time. Charles (2005) featured measurement is his big idea number 8 which states that “measurements can be approximated using known referents as the unit in the measurement process”. This idea of estimation means that a large…
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