Essay Measurement Scales

Questionnaire is set of questions which could be written or multiple choice question given to the individuals or groups to find the factual information.

In this paper I discuss the creation, distribution, and results of a psychological test. The test consisted of knowledge and self-report sections, which tested the construct of “The AZA and Zoos”. According to their website, The Association of Zoos and aquariums (AZA), is an independent, non-profit organization that grants an optional accreditation to zoos, aquariums, and wildlife sanctuaries. Institutions that meet their strict standards for animal welfare and care after a series of inspections and interviews are granted a five-year accreditation. In addition to their standards for animal care, they are also invested in conservation of species, and education of the general public (AZA, 2016). The knowledge portion evaluated general knowledge of the AZA policies and procedures, while the self-report evaluated overall opinion on Zoos. An example item for the knowledge portion was item three “An AZA accreditation is not necessary to operate a zoo “. An example item for the self-report portion was item 32 “I think zoos are a positive enrichment activity for children “. The intended survey population for this survey was the general population.

1. A Likert scale (/ˈlɪkərt/[1]) is a psychometric scale commonly involved in research that employs questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term is often used interchangeably with rating scale, or more accurately the Likert-type scale. One of the most common scale types is a Likert scale. A Likert scale is commonly used to measure attitudes, knowledge, perceptions, values, and behavioral changes. A Likert-type scale involves a series of statements that respondents may choose from in order to rate their responses to evaluative questions

Measurement that shows the order or rank of items. An example of ordinal could be ranking places in a contest, or test scores.

Questionnaires are “a series of questions asked to individuals to obtain statistically useful information about a given topic” (Bryant, L, 2014). There are different types of questionnaires that include face to face, phone, post and online.

b. Ordinal: This is a measurement that represent the order of a particular stat. A good example of this would the placement in a contest, 1st, 2nd, and 3rd.

The design included a number of survey questions with varying number of choices. Most of the questions required the surveyed person to decide on scales of 1-3 or 1-4. This will allow those taking the survey to find where they fit, but will not determine if certain parameters are a little above the middle or greatly above the middle like question 4a which states has increased or has decreased – we wont know by how much or how impressive it might be.

Nominal data is the most basic level of measurement. It is also known as categorical. The numbers do not imply an order. Basically nominal data is used for frequency and the only number property of the nominal scale of measurement is identity. An everyday example of the use of nominal data would be classifying people according to gender is a common application of the nominal scale. When you first meet someone, an observation is generally made on the specific gender of the person you are meeting for the first time.

This also provides flexibility in the analysis of the responses. On the other hand, standardized questionnaire items often represent the least common denominator in assessing people’s attitudes, orientations, circumstances, and experiences. By designing questions that will be appropriate for all respondents, it is possible to miss what is most appropriate to many of the respondents (Babbie, 1992).

A questionnaire is research which involves a number of different questions to gather information from the people who are filling it in. Questionnaires are designed as a way to find out what people are thinking. An advantage of questionnaires is that it is very practical because it is quick to collect information from the people filling out the questionnaire. Another advantage of questionnaires is that the same questions is asked to everyone filling the questionnaire out so easy to sum up. The final advantage to questionnaires is that large information can be collected. There are also some disadvantages to questionnaires which is that there is no way of telling how much though someone who is filling the questionnaire out has put it. Another disadvantage is that the person filling it out may forget what has happened to fill it out so it won’t be reliable. The final disadvantage to questionnaires is that there is no way to tell how truthful a respondent is being.

4) Which level of measurement is required for the median? A. Nominal B. OrdinalC. IntervalD. Ratio

A, because Yes – Depends – No is too vague. Particularly the word ‘depends’ is too vague and you are not able to get a good idea of what the true result is. You need a scale with more degrees and stronger choices to gain a full idea of circumstances.

E). We did not manipulate his scale, instead we used it entirely to received results that would assist us in this project. We anticipated that this structure would stimulate our results to accept our hypothesis. The construct was a measure of thirty-six questions that was used to assess our variable in the survey. This consisted of a six-point Likert scale including: strongly agree to strongly disagree. When analyzing the data we had to reverse score them to remain consistent with our independent

4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

The strength of questionnaires is it can give an insight into respondent’s thoughts and opinions and also cost efficient as it is inexpensive.