Measurement Scales Paper
Marketers use scales to measure the assignment of numbers to objects or persons to represent quantities to their attributes (Aaker, 2007). This includes the measurement of agreements or disagreements that relates to attitudes or objects. For example, the measurement is in two parts, the item part, and the evaluative part. It is important to understand the level of characteristics of scales such as nominal, ordinal, interval, and ratio because scales differ with respect to the scaling characteristics. Nominal scales label the objects. Ordinal scales rank the order and size difference of the respondents or their responses. Interval scales represent the equal distance between the descriptor. Finally, the ratio scales
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Then if the individual were a female, she would answer the gender question with number one, which corresponds to female. When questionnaires are completed the numerical scales are the number and percentage of objects, such as 53 females (51.5 %) and 50 males (48.5%) (McDaniel, 2006).
Ordinal
Ordinal scales use labeling characteristics similar to nominal scales but in this case, it uses the numbers for the ability to order the data. This scale is a higher level of measurement and is used mostly to show the rank order of the items to be reviewed. The operations determine which is greater or lesser than another in the same list. For example, if there were a questionnaire about a person’s preference of restaurants, the questionnaire would give the respondent a few choices to review. If the example has five choices, the respondent would choose one to five with the number five as most desired. Then the individual will rank the most desired restaurant by placing the number five next to the name of the restaurant he or she prefers the most. This helps the questionnaire determine which restaurant is preferred greater than others. Then the measure of central tendency is the median, and the percentile would be used for measuring dispersion (McDaniel, 2006).
Interval
Interval scales have characteristics of nominal and ordinal scales but also have equal intervals between the points on the scale (McDaniel, 2006). This type of scale is the preferred measure of
1. A Likert scale (/ˈlɪkərt/[1]) is a psychometric scale commonly involved in research that employs questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term is often used interchangeably with rating scale, or more accurately the Likert-type scale. One of the most common scale types is a Likert scale. A Likert scale is commonly used to measure attitudes, knowledge, perceptions, values, and behavioral changes. A Likert-type scale involves a series of statements that respondents may choose from in order to rate their responses to evaluative questions
b. Ordinal: This is a measurement that represent the order of a particular stat. A good example of this would the placement in a contest, 1st, 2nd, and 3rd.
Answer: The variable is nominal because the question is asking for what type of diabetes a person has and is put into 3 categories.
Gender: Gender will be dichotomous variable. Participants will ask a question like “What is your gender?” Male, Female.
Ordinal Scale – enables one also to determine the median, percentile rank, and rank correlation.
1. For the following scores, find the mean, median, and the mode. Which would be the most appropriate measure for this data set? The mean would be the sum of all numbers which is
The process of measurement can depend on many factors such as environmental variables, the behavior of interest and the resources available to the client and professional. As previously stated in the case study of Bill, he currently lives in a facility for adults with mental disabilities; he is surrounded by other residents and staff on a daily basis. Before one decides which method of measurement would best suit Bill, it would be important to investigate the willingness of the staff in the rehabilitation of Bill’s maladaptive behaviors. For the purpose of this section, one has chosen to focus on only one aspect of Bill’s behaviors which will be his rocking behavior. Since the facility seems to be well staffed, one would
In this scale participants are asked to rate their own experience with numbers. Participants were originally presented with 49 subjective which were whittled down to 8 questions over the course of the study. The final question set consists of two; four item sets: one set requiring participants to estimate their numerical ability in different circumstances and one set asking them to indicate whether they would rather receive numerical information in the form of numbers or words. These questions were scored on a Likert-like scale (Fagerlin et al., 2007; Hanoch et al.,
Above all, its specific properties have not yet been fully exploited, which can be partially attributed to a shortage of easily available statistical methods in the past and a lack of awareness on the side of the researchers. In the following sections we will first discuss the properties of various measurement scales and subsequently focus on the continuous rating scale in online surveys in more detail. Sub3
Interval level of measure classifies and order measurement, but also determine the distance between each interval on a scale that labels low to the high interval. An example is an emergency room nurse may ask her patient to tell her on a scale 1-10, which number would represent the pain they are encountering. Also, a temperature can be used as an interval level of measure in determining the distance between 94 and 96 Celsius degree is the same distance as the temperature of 100 Celsius to 102 Celsius(Statistic Solution, 2016). Therefore, due to it, characteristic this level of data has an equal value for the second in time when using interval measurement. However, the different from ratio level of measure is that interval does not have a true
to create scale scores for each domain (Ware, 2000). Research on the SF-36 has concluded that
Researcher wanted to know the number of respondents according to their sexes. Both men and women equally featured in this research.
The second scale I chose to discuss and look further at, is the self-monitoring scale. The self-monitoring scale looks at the personality trait that displays the “extent to which a person changes their behavior depending on the social situation” (Wagner, 2016). The scale lists a series of 25 true of false statements and based off of a set of “correct answers” that matched with your selected answers, will be your score. If the amount of “correct” answers is 12 or lower, you are considered low or an independent person that stays true to themselves. If the amount scored is 13 or higher, you are considered high, or a people pleaser that conforms and “goes with the flow.” The score I received was a 10, or a low score, placing me as an independent
4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?
|interval scale | |c. |nominal scale | |d. |ratio and interval scales | ANS: C PTS: 1 TOP: Descriptive Statistics 9. The ratio scale of measurement has the properties of |a.