Measuring And Predicting Search Engine Users ' Satisfaction

What are the key factors that define success in the industry? What are the key competencies, capabilities, and resources of successful search engine companies?

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

The Purpose: Today’s society focuses on customers’ satisfaction, most business ask the consumer to take surveys to learn more about their experience. It is highly important to make sure our customers leave happy and satisfied with our service, and if they feel any different we need to get

With the advent of computer technology in 1990’s the need to search large databases was increasingly becoming vital. The search engines prior to PageRank had limitations, the then most widely used algorithm used text based indexes to provide search results on World Wide Web however had limitations of improper search results as the logic used by the search engines looked at the number of occurrences of the search word in webpage which sometimes resulted in improper search results. Another technique used during the time was based on variations of standard vector space model – i.e. search based on how recent the webpage was updated and/or how close the search terms are to the

Satisfaction has been broadly defined by Vavra, T.G. (1997) as a satisfactory post-purchase experience with a product or service given an existing purchase expectation.

We need to provide excellent customer satisfaction to ensure that the customer is happy and that we can get recommendations from the work we have done. We want to continue to build up our reliable customer base from which we know approximately 60% is purely from recommendations so customer satisfaction is crucial to move forward the business.

Google’s search engine allows users to input and submit data online. In return, the user would receive relevant search results. Behind the scenes upon the submission, web crawlers scan through billions of pages and link keywords from a user’s data to the publish data on the web. Their PageRank technology ranks these pages by the number and popularity of other sites that link to the page. This provides the user with accurate and popular results. Google search engines generated high revenues between advertising on its websites and selling its technology to other sites.

6 Google quickly rose to prominence................................................................................................................................ 6 Other search engines have struggled to compete with Google .........................................................................................7 Google differs from its competitors ................................................................................................................................ 7 Other companies began to use Google for their search technology ..............................................................................7 Google’s prominent position is reflected in its market share .............................................................................................8 Google’s market share is largest in Europe ...................................................................................................................8 Google’s revenues come largely from advertising...........................................................................................................10 Google introduced AdWords ........................................................................................................................................ 10 Conclusions......................................................................................................................................................................... 11 Can Google

Pan, B., Hembrooke, H., Joachims, T., Lorigo, L., Gay, G., & Granka, L. (2007, April). In google we trust: Users’ decisions on rank, position, and relevance. Journal of Computer-Mediated Communication, Vol. 12, No. 3, 801-823. doi:10.1111/j.1083-6101.2007.00351 (http://onlinelibrary.wiley.com.libproxy.aucegypt.edu:2048/doi/10.1111/j.1083-6101.2007.00351.x/full)

If like the vast majority of the public when searching for information it’s a reflexive action to just ‘Google’ it. With this being said, one generally doesn’t think of why they choose a search engine as long as they find what they are looking for. In recent events, it has been proposed that Google has misled users and monopolized the market. In June 2011, Google was placed under investigation by the Federal Trade Commission or FTC (Ammori and Pelican, 2012) in violation of Section 2 of The Sherman Act and Section 5 of The Federal Trade Act (Hazan, 2013). The FTC's investigation focused on allegations that Google has been abusing its dominance in Internet search. Google's competitor’s say the company has been headlining its own services on

“With an estimated 46.5 billion webpages indexed by Google alone by 2011, there is seemingly no end in sight for web growth” (DeRoche, October

"The 2014 Edelman Trust Barometer reported that 65 percent of internet users placed a great deal of importance on online search with regards to information about a company or person, using this measure more than any other. This is of great significance,

People who require information and furthermore, specific information for example “health” use special sites on the web, termed internet search engines that assist in retrieving stored information on other sites. (Franklin, 2000) Many search engines are available and some are designed for specific purposes; the two most popular all-purpose search engines are Google and Yahoo. Medical search engines are distinctively designed for

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Search Engine Optimization (SEO) is an online marketing strategy that is used to improve the quality and content of web pages. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings. In addition it is also a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules, a number of stages and a set of controls. SEO considers