Measuring Nrf 's Brand Value

The characterization of the firm’s products and the brand is important for the firm to have a clear brands-product matrix. This is a graphical representation of the product and the brand of the firm. Such a matrix is very useful in assisting in marketing as it helps in the understanding of the brand lines as well as help in

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Throughout EST 106, I feel that I have taken many steps that have both established and broadened my personal brand. Before this class, I really did not know about this but now I have a good grasp of the idea. One's digital portfolio is a culmination of their work and interests in an online portfolio. And through my digital portfolio, I have now exposed what my personal brand is to the world. The brand that I want to show is one of a hardworking individual committed to learning and working with individuals from all over the world. And through this class, I have learned ways to show this.

FRONTLINE® brand products are used to kill fleas, ticks, and lice that harbor themselves in household pets such as cats and dogs. These common pests are easily contracted from other pets or the outside environment and can cause a range of ailments from hair loss, sores, and scabs to anemia, allergies, and other skin diseases. In the U.S., there are nearly 79.5 million households that own either a cat or dog; 30.4% being cats and another 36.5% owning dogs (AVMA.org, 2012). With these substantial numbers of household pets, fleas and tick infestations are a constant threat and reoccurring problem for many pet owners. In 2016, over-the-counter medication, supplies, and veterinarian care generated over $30.6 billion in sales with an overall total

The 21st century has seen the emergence of Web 2.0 and with it the ever increasing use of Social media. Three of the world’s most popular brands online are social-media related (Facebook, Youtube, Wikipedia) and the world now spends an increasing amount of time on SNS and blog sites (Nielsen 2010). Therefore how companies use social media as an effective tool in their integrated communications mix is becoming of far greater importance to marketers.

Funny commercial goes viral on YouTube! Company embarrassed when employee insults customer on Twitter feed. How do you want your company's brand to be thought of on social media? We live in an age where consumers are plugged into social media constantly, and this affects their purchasing decisions, perceptions and habits. Any business that wants to retain its image as modern and capable, as well as listening to its customers has to embrace social media, and its employees are the front-line troops in this task. We will demonstrate how the proper use of social media can enhance the reputation of a business or the lack of savvy can harm it. We will discuss the roles of social media, its importance, and why employees should be brought onboard

For VF brands, there were advantages to using the company-owned plants as well as using the large network of suppliers. However, the benefits that the company-owned plants provided to the company were much more attractive than using the large network of suppliers. By making use of company-owned plants, Chris Fraser, the president of the company, believe that they could move through the supply chain within days instead of waiting for weeks. Through the use of large network of suppliers, the waiting time was quite long due to which the consumers would get the product after a week or so (Şen, 2008). This meant that rivals of VF brands would be able to grab the market attention before VF, which would also lead to consumers getting distracted. Furthermore, by making use of the company-owned plants, the brand was able to provide the market with its products sooner than later which was also a major plus

According to Hootsuite, “2.8 billion people were using social media by the end of 2016, up 21 percent from 2015.” Over the past decade, social media has managed to take our world by storm and only continues to grow, especially in the field of public relations. Platforms such as Facebook, Instagram and Twitter have become some of the most prevalent tools to use for businesses. Social media has grown into a tool that plays a huge role in public relations by assisting the business planning process. If utilized properly, social media can be very gratifying due to it not only aiding with creating conversation, establishing relationships, but also increasing brand reputation and awareness to

ABSTRACT. Focusing on the dimensions and measurement, this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA, Turkey, and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality, brand loyalty, brand associations, and brand trust. Emergence of brand trust as a new dimension instead of brand awareness complies

Brand Value Creation: Analysis of the Interbrand-Business Week Brand Value Rankings Author(s): Singfat Chu and Hean Tat Keh Source: Marketing Letters, Vol. 17, No. 4 (Dec., 2006), pp. 323-331 Published by: Springer Stable URL: http://www.jstor.org/stable/40216698 . Accessed: 04/04/2011 12:32

High end luxury, extravagance is the core of Elie Saab’s business. The brand has become a symbol of indulgence for the finer luxuries. At the essence, it is one of the few haute couture brands which is an added sense of elegance and importance. The brand focuses on those consumers who look toward the augmented value of the product and not the product itself. The representation of ES as a brand for the affluent and glamorous is the intangible benefit offered through its products. "The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty” (Joseph, 2010). The actual product offered by Saab in haute couture is one created through personalized effort and a guaranteed lifelong experience.

Brands as Knowledge: This center highlighted that clients constitute operant assets and hence dynamic co-makers of brand worth. It likewise highlighted that brand worth is the recognition of a brand's quality being used to the clients.

Purpose - The aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. The author will research the sources of brand equity for three international clothing companies: Abercrombie & Fitch, Marks & Spencer, H&M and apply each company to the Loyalty Ladder.

Market segmentation – “dividing total market into several smaller groups that have smaller needs, and behaviours”

In order to maintain brand equity, a company must perform a brand audit, which addresses the strengths and the weaknesses of the brand. The brand audit is a brand evaluation that assesses the company’s health. The company must look at every aspect of the brand, from the customer experience, products, and marketing. Marketers must conduct surveys and tracking studies about the brand in order to collect data from the consumers. In addition, a consistent marketing support should be done to continually reinforce the brand.